E-Business Model Of Zappos
E-business (or electronic business) is defined as “the term used to describe using the internet to operate your business.” E-business is one of the fastest growing sectors and provides entrepreneurs with excellent opportunities to enter the market with a start-up company. One such companies being Zappos.com. Zappos, as well as similar sites such as Amazon are examples of e-businesses that created a new business model within a new environment, using the internet as a market place and giving way to online transactions. A practice still used today and that will be used until an updated e-business model, or an alternative model replaces it.
E-business like Zappos are all working within a market that is full of factors beyond their control, however …show more content…
As a result more start-up companies have the ability to enter this opened up market e-business has created though globalization. This in turn leads to an overall increase in competition with companies trying to remain profitable and start-ups trying to stand out from their contemporaries. In the case of Zappos however the company was entering, what was seen as a ‘niche’ market in 1999 without any competition as Alfred Lin said “It was actually tempting to invest in a company where everyone thought this couldn’t be done, because you knew that in the early stages, you were not going to have a lot of competition”. It would be a few years until Zappos was considered a strong competitor to brick and mortar shops as well as competitors …show more content…
They had to operate their warehouse and a 24 hour basis. This process proved infeasible in the long run and was discontinued in 2007, this also lead to customers expecting next day delivery, and they were no longer ‘wowed’. The more a business tries to impress its customers, the more they need to work to keep impressing them. became incredibly difficult to ‘wow’ customers for both clicks and bricks organisations, given all the different offers by competitors now within the market. This consumer based strategy also brought further problems to the
E-business like Zappos are all working within a market that is full of factors beyond their control, however …show more content…
As a result more start-up companies have the ability to enter this opened up market e-business has created though globalization. This in turn leads to an overall increase in competition with companies trying to remain profitable and start-ups trying to stand out from their contemporaries. In the case of Zappos however the company was entering, what was seen as a ‘niche’ market in 1999 without any competition as Alfred Lin said “It was actually tempting to invest in a company where everyone thought this couldn’t be done, because you knew that in the early stages, you were not going to have a lot of competition”. It would be a few years until Zappos was considered a strong competitor to brick and mortar shops as well as competitors …show more content…
They had to operate their warehouse and a 24 hour basis. This process proved infeasible in the long run and was discontinued in 2007, this also lead to customers expecting next day delivery, and they were no longer ‘wowed’. The more a business tries to impress its customers, the more they need to work to keep impressing them. became incredibly difficult to ‘wow’ customers for both clicks and bricks organisations, given all the different offers by competitors now within the market. This consumer based strategy also brought further problems to the