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Electronic Commerce and Overstock

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Electronic Commerce and Overstock
Table of Contents A. Company Description 3 a. Mission Statement & Vision 3 b. Products & Services 3 B. Executive Summary 4 C. Architecture & Enterprise Resource Planning (ERP) 5 D. Supply Chain Management (SCM) 6 c. Participants in Supply Chain 6 d. Suppliers & Order Management 6 e. Suppliers & Financial Settlement 6 E. Competition 6 f. Analysis 6 g. Competition Tracking 7 h. Benchmarking 7 F. SWOT Analysis 9 i. Strengths 9 j. Weaknesses 9 k. Opportunities 10 l. Threats 11 G. Marketing 12 m. Target Market 12 n. Distribution 12 o. Online Marketing Strategies 12 p. Offline Marketing Strategies 12 H. Customer Relationship Management (CRM) 12 q. Development 12 r. Maintenance 12

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Company Description & Mission
E commerce or e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Overstock is an example of an e-business. Overstock is a retailer that sells a variety of items online including shopping for items such as clothing & shoes, furniture, jewelry, toys, home and garden, bedding and bath, and electronics, sports items, books and media, and much more. Overstock also offers shopping via auctions, a page where a consumer can shop for cars, a page where the consumer can shop real estate, and a community page. The organization’s mission is to provide their online customers with the best prices and superior customer service while making the existing offline liquidation system more efficient. Overstock has grown drastically over the years. ‘Overstock began selling surplus and returned merchandise on an online E-commerce marketplace, liquidating the inventories of at least 18 failed dot-com companies at


References: 24/7 customer helps overstock.com achieve #2 in retail customer service nationwid. (2010, February 20). Retrieved May 30, 2010, from http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20090210006102&newsLang=en auction, ecommerce, Innovation, Management, online retailers, OPenIPO, OSTK, overstock, Thought. (2010, January 22). Retrieved June 10, 2010, from linusfernandes: http://linusfernandes.com/2010/01/22/overstock-com-ostk/ epinions.com. (2003, October 24). Retrieved May 22, 2010, from Overstock.com: http://www0.epinions.com/content_116495322756 Overstock.com Investor. (n.d.). Retrieved May 22, 2010, from FAQ: http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-faq Stock: overstock.com. (2010, May 28). Retrieved from http://www.wikinvest.com/stock/Overstock.com_%28OSTK%29 Whitaker, T. (2008, June 16). Overstock.com improves customer shopping experience with oracle. Retrieved from http://www.oracle.com/corporate/press/2008_jun/overstock.html
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