In this essay I will be discussing in detail about the key issues facing the Philippines tourism industry through my research. My essay will begin with how important tourism is in general. I then will point out the main issues that some countries face involving the tourism industry. The core of my essay will begin with facts and figures about the Philippines and their tourism. I will then identify the key issues that the Philippines face? How it has affected the country and most importantly, how it has affected their tourism and their arrivals? To show my understanding, I will choose another country within the region to compare the Philippines with. Once I have researched, identified, described and investigated the main issues, I will summarise and conclude my essay showing my understanding.
What is tourism? According to the UNWTO, their definition of Tourism is “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes." (UNWTO, 2009). They believe that tourism is completely different from Travel, people travel and the tourism happens with displacement outside the usual environment. Tourism will always be defined differently as the first definition was made by Guyer Feuler in 1905. Macintosh and Goeldner’s definition of tourism is "Tourism is a collection of activities, services and industries which deliver a travel experience comprising transportation, accommodation, eating and drinking establishments, retail shops, entertainment businesses and other hospitality services provided for individuals or groups travelling away from home"(Ugurlu .T. (2010) - Macintosh and Goeldner). This definition is different from UNWTO definition as they believe tourism is a collection which
References: ‘The Philippine Tourism Industry: Adjustments and Upgrading Series 2008-08 ’Page 4 (May 2008) Thomas.H Ugurlu .T, (2009) UNWTO [Online], Available: http://www.tugberkugurlu.com/archive/definintion-of-tourism-unwto-definition-of-tourism-what-is-tourism Published, March 2010 Wilson