TERM PAPER
Chapter 1
INDUSTRY ANALYSIS
Capitalizing on the enormous potentials of tourism, the Philippine government has embarked for more than thirty years on tourism development as a major economic thrust. The Philippines is an archipelago of 7,107 islands endowed with rich natural resources, a colorful history and a unique culture. The country’s attractions are many and diverse supporting wide range of tourist products offered to both domestic and international tourists. However, tourism performance was highly dependent on the peace and political stability of the country.
The hotel industry, as a result of the Department of Tourism’s effort to attract more foreign visitors and stimulate increased activity of domestic tourists, is poised for a growth spurt this year.
During the present time, the industry of Hotels, Motels and other Accommodations is reaping the benefits of short-term accommodations, which are part of the burgeoning P208 billion hotels sector in the Philippines
The National Statistics Office (NSO) categorizes these businesses as "hotels, camping sites and other short-stay accommodation," which generated P43.95 billion in 2009, about 21.1% of the sector's total revenues.
Based on the final results of the 2009 Survey of Tourism Establishment in the Philippines (STEP) conducted nationwide, the Philippines had a total of 1,475 accommodation establishments, 665 or 45.1 percent of which had a total employment of 20 and over while the remaining 810 (54.9%) had a total employment of less than 20. As shown in Figure 1.1, hotels and motels had the most number of establishments with 1,317 or 89.3 percent of the total. Pension houses followed with 113 establishments or 7.7 percent while the remaining 3 percent or 45 establishments were engaged in other short-stay accommodation.
Top contributors of revenue were hotel and motel establishments with PhP40.8 billion or 98.8 percent of the total revenue. Only 1.2 percent of the total revenue was recorded to
INDUSTRY ANALYSIS
Capitalizing on the enormous potentials of tourism, the Philippine government has embarked for more than thirty years on tourism development as a major economic thrust. The Philippines is an archipelago of 7,107 islands endowed with rich natural resources, a colorful history and a unique culture. The country’s attractions are many and diverse supporting wide range of tourist products offered to both domestic and international tourists. However, tourism performance was highly dependent on the peace and political stability of the country.
The hotel industry, as a result of the Department of Tourism’s effort to attract more foreign visitors and stimulate increased activity of domestic tourists, is poised for a growth spurt this year.
During the present time, the industry of Hotels, Motels and other Accommodations is reaping the benefits of short-term accommodations, which are part of the burgeoning P208 billion hotels sector in the Philippines
The National Statistics Office (NSO) categorizes these businesses as "hotels, camping sites and other short-stay accommodation," which generated P43.95 billion in 2009, about 21.1% of the sector's total revenues.
Based on the final results of the 2009 Survey of Tourism Establishment in the Philippines (STEP) conducted nationwide, the Philippines had a total of 1,475 accommodation establishments, 665 or 45.1 percent of which had a total employment of 20 and over while the remaining 810 (54.9%) had a total employment of less than 20. As shown in Figure 1.1, hotels and motels had the most number of establishments with 1,317 or 89.3 percent of the total. Pension houses followed with 113 establishments or 7.7 percent while the remaining 3 percent or 45 establishments were engaged in other short-stay accommodation.
Top contributors of revenue were hotel and motel establishments with PhP40.8 billion or 98.8 percent of the total revenue. Only 1.2 percent of the total revenue was recorded to