Women's Sport Is Less Popular Than Men

Media coverage has a great influence on why there is still a gap of popularity among women and male sports. In order to be able to make it in the sports industry it is important to have media and commercial appeal in order to attract an audience. ("Why Professional Women's Sport Is Less Popular than Men's.") Worldwide the coverage that women’s sports have in the media ranges from a five to seven percent. This means that male sports dominate the industry with a ninety-three to ninety-five percent of sports coverage. ("Why Professional Women's Sport Is Less Popular than Men's.") According to Clark, the coverage that woman sports have is in proportion to their views and popularity. Female sports are not being aired as much because they are not as popular as male sports and do not bring an equal or bigger profit. As a result there is no investment in the quality of how the games are aired. This causes no appeal to watch women’s sports because compared to men’s matches/games that are aired on television, women’s games have fewer camera angles, fewer cuts to shots, and fewer instant replays. Not only that, they also have less of a production value,
Men make up a larger percent of the audience that watches sports, including women’s sports. Men outnumber women following sports two to one and account for sixty-six percent of the Women National Basketball Association (WNBA) audience (Clarke). An experiment summarized by Schreiber, found out that most women only watch sports because of two reasons. One of them is to bond with their husbands, and the second being that they watched whatever was being showed at that moment. On an evolutionary perspective man prefer to watch men play sports because they feel compelled to evaluate their competition. And women also prefer to watch male sports in order to evaluate potential mates. (Schreiber) Either way both men and women tend to gravitate toward male sports and dismiss women