WORD PROMOTION
Promotion activities for Vina Coffee
The promotional plan for Vina Coffee
Advertising
Nowadays, advertising is the one of the most effective way of promotion. This is a vital tool that enables the company to introduce the product to customers and enhance thecompetitive advantage. Besides the tradition advertising channels, such as press, radio, and TV in the age of computers and telecommunications, the fastest growing area is onlineadvertising.
Magazines
Most magazines have a very specific readership based on factors such as interests, age, andgender. By leveraging readership demographics, it is instantly ensured that Vina Coffee’smessage is being seen by the right people -the ones most likely to buy our product. In thiscase, Vina will place our advertising in some magazines which are close with themen or white collar employees such as Him Magazine, Auto Magazine, Marketing Magazineand so on.
Television
Vina coffee can bring products to some game show on TV, like “Choose the right price” or “Secret Door”. They are all shows with very high watching rate, which not onlyentertain audience but also are place for advertising different products. Besides that, Vinan coffee should consider creating a special advertising clip which is distinctive enough toattract target market, then; we are going to show it on some popular channels VTV1, VTV3,HanoiTV, InfoTV etc.
The Internet Vina coffee should launch a Facebook ad campaign or create a pan page in Facebookwhich boasting somewhere in excess of 400 million users and growing. That is a really freeeasy way to update customers about our products, sales, and events.
Public Relations
Sponsorship
Vina can give the scholarship to excellent students that can be a good human resource for Vina coffee in the future. Besides that, this action will help to build up agood brand image as contributing inthe society.
Social Media Vina coffee can
The promotional plan for Vina Coffee
Advertising
Nowadays, advertising is the one of the most effective way of promotion. This is a vital tool that enables the company to introduce the product to customers and enhance thecompetitive advantage. Besides the tradition advertising channels, such as press, radio, and TV in the age of computers and telecommunications, the fastest growing area is onlineadvertising.
Magazines
Most magazines have a very specific readership based on factors such as interests, age, andgender. By leveraging readership demographics, it is instantly ensured that Vina Coffee’smessage is being seen by the right people -the ones most likely to buy our product. In thiscase, Vina will place our advertising in some magazines which are close with themen or white collar employees such as Him Magazine, Auto Magazine, Marketing Magazineand so on.
Television
Vina coffee can bring products to some game show on TV, like “Choose the right price” or “Secret Door”. They are all shows with very high watching rate, which not onlyentertain audience but also are place for advertising different products. Besides that, Vinan coffee should consider creating a special advertising clip which is distinctive enough toattract target market, then; we are going to show it on some popular channels VTV1, VTV3,HanoiTV, InfoTV etc.
The Internet Vina coffee should launch a Facebook ad campaign or create a pan page in Facebookwhich boasting somewhere in excess of 400 million users and growing. That is a really freeeasy way to update customers about our products, sales, and events.
Public Relations
Sponsorship
Vina can give the scholarship to excellent students that can be a good human resource for Vina coffee in the future. Besides that, this action will help to build up agood brand image as contributing inthe society.
Social Media Vina coffee can