Working from Home – Yahoo! and Marissa Mayerv1
Working From Home – Yahoo! and Marissa Mayer
Andres Cardona
Brian Shannon
Julie Girard
Keller Graduate School of Management
Leadership and Organizational Behavior
GM591
Chris Pilkington
4/16/2013
Introduction Yahoo! was founded in 1994 by David Filo and Jerry Yang, two Stanford Ph.D candidates, as a way for them to keep track of their personal interest on the internet (Yahoo!, 2013). Yahoo! saw a lot of success in early years yet has recently been overshadowed by competition, such as Google and Bing. In an industry where innovation is key, Yahoo!, like others, is constantly looking for the next big thing. In the recent effort to improve its standings amongst its competitors, they brought on Marissa Mayer, a former Google executive.
Mayer understood the challenge that this position would be accompanied with, and dove in head first. In recent weeks, the media has swarmed about her announcement to revoke telecommunication privileges from Yahoo! staff. This has an caused uproar in the industry causing Mayer’s decision, as well as her delivery to be under attack. Mayer sent out a memo to employees in late February 2013 announcing this decision—to revoke telecommunication privileges. The announcement was immediately leaked to the media causing competitors to offer positions to the Yahoo! staff. Yahoo! currently has a workforce of roughly 12,000, in 25 countries (Yahoo!, 2013).
Problem Statement
Delivering the news has had a large impact on so many Yahoo!’s employees. We feel the delivery should have been handled with delicacy. Mayer’s, tactic of sending out a memo to reveal her plans left employees in shock. How could Myer’s have better managed the revoking of telecommuting at Yahoo!? Mayer’s decision to revoke telecommunications was a planned change. In situations where you can see the change coming, there is a great opportunity to plan it in a way that allows the transition to go smoothly. The text discusses the technical planning that goes into
Andres Cardona
Brian Shannon
Julie Girard
Keller Graduate School of Management
Leadership and Organizational Behavior
GM591
Chris Pilkington
4/16/2013
Introduction Yahoo! was founded in 1994 by David Filo and Jerry Yang, two Stanford Ph.D candidates, as a way for them to keep track of their personal interest on the internet (Yahoo!, 2013). Yahoo! saw a lot of success in early years yet has recently been overshadowed by competition, such as Google and Bing. In an industry where innovation is key, Yahoo!, like others, is constantly looking for the next big thing. In the recent effort to improve its standings amongst its competitors, they brought on Marissa Mayer, a former Google executive.
Mayer understood the challenge that this position would be accompanied with, and dove in head first. In recent weeks, the media has swarmed about her announcement to revoke telecommunication privileges from Yahoo! staff. This has an caused uproar in the industry causing Mayer’s decision, as well as her delivery to be under attack. Mayer sent out a memo to employees in late February 2013 announcing this decision—to revoke telecommunication privileges. The announcement was immediately leaked to the media causing competitors to offer positions to the Yahoo! staff. Yahoo! currently has a workforce of roughly 12,000, in 25 countries (Yahoo!, 2013).
Problem Statement
Delivering the news has had a large impact on so many Yahoo!’s employees. We feel the delivery should have been handled with delicacy. Mayer’s, tactic of sending out a memo to reveal her plans left employees in shock. How could Myer’s have better managed the revoking of telecommuting at Yahoo!? Mayer’s decision to revoke telecommunications was a planned change. In situations where you can see the change coming, there is a great opportunity to plan it in a way that allows the transition to go smoothly. The text discusses the technical planning that goes into
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