Every corporation faces ethical decisions on a daily basis, including the news media. While a news outlet may not have to worry about consumer safety or environmental factors as much as a factory or another type of company, unethical practices do occur. The way in which information is obtained is highly regarded ethical practice in the journalism world. Hacking into cellphones and voicemail boxes is not only considered wrong, it is illegal.
Corporate intelligence is the collection and analysis of information on markets, technologies, customers, and competitors, as wells as on socioeconomic and external political trends (Ferrell, 2011). Ethical corporate intelligence can include companies using secret shoppers to price competitors, focus groups to learn what is popular among certain demographics, or obtaining information through public sources such as court records, libraries, or sanctioned interviews. Corporate intelligence can be used in an unethical way as shown by the News of the World. Private investigators hired by the company and journalists on payroll were actively eavesdropping and hacking voicemail passcodes to get the scoop on stories.
The News of the World scandal originally came to light in 2005 when Buckingham Palace suspected that Prince William’s phone had been hacked when news of his knee surgery was released before the surgery
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