xerox
The Xerox Corporation
The Xerox Corporation was incorporated ion April 18, 1906. The corporation is highly multinational oriented and is divided into four major segments; Document processing, insurance, third-party financing, and finally investment banking services. Xerox corporation operates in the Western hemisphere, while its subsidiaries, Rank Xerox Ltd., operates in Europe, and Fuji Xerox which is responsible for the corporation's operations in Pacific nations.
Before the 1970's Xerox pretty much dominated the market for document processing. However, by 1970, the Japanese started to penetrate the world market with low-cost products. The public perception in the USA, and Xerox's board believed that low quality was directly linked to low-cost products. In 1974, Japanese Canon, Ricoh penetrated the market with cheap and efficient plain paper copiers. Xerox did not respond to this new idea and continued to sell copiers that required coated paper. As a result, by 1978, the Japanese companies controlled 25% of the world market.
In addition, the Japanese products started to gain a reputable reputation of being good quality copiers for a good price. Xerox realized that the company had to continue to improve products and services continuously in order to gain the lost market share, or even being able to retain the current share. In 1982, David Kearns became the President and the CEO, and he introduced a total quality strategy, which "gave Xerox employees the tools they needed to compete in the global market."
SWOT Analysis.
The internal strengths of the Xerox corporation relative to the competition in the industry includes the following strengths. First, I believe that Xerox has a favorable brand name image. The company was one of the pioneers in the document processing business, and the name stands for quality, state-of-the-art technology, and good service. Many Japanese brands may not have such a favorable image. This image was enhanced by the
The Xerox Corporation was incorporated ion April 18, 1906. The corporation is highly multinational oriented and is divided into four major segments; Document processing, insurance, third-party financing, and finally investment banking services. Xerox corporation operates in the Western hemisphere, while its subsidiaries, Rank Xerox Ltd., operates in Europe, and Fuji Xerox which is responsible for the corporation's operations in Pacific nations.
Before the 1970's Xerox pretty much dominated the market for document processing. However, by 1970, the Japanese started to penetrate the world market with low-cost products. The public perception in the USA, and Xerox's board believed that low quality was directly linked to low-cost products. In 1974, Japanese Canon, Ricoh penetrated the market with cheap and efficient plain paper copiers. Xerox did not respond to this new idea and continued to sell copiers that required coated paper. As a result, by 1978, the Japanese companies controlled 25% of the world market.
In addition, the Japanese products started to gain a reputable reputation of being good quality copiers for a good price. Xerox realized that the company had to continue to improve products and services continuously in order to gain the lost market share, or even being able to retain the current share. In 1982, David Kearns became the President and the CEO, and he introduced a total quality strategy, which "gave Xerox employees the tools they needed to compete in the global market."
SWOT Analysis.
The internal strengths of the Xerox corporation relative to the competition in the industry includes the following strengths. First, I believe that Xerox has a favorable brand name image. The company was one of the pioneers in the document processing business, and the name stands for quality, state-of-the-art technology, and good service. Many Japanese brands may not have such a favorable image. This image was enhanced by the