Preview

Yahoo Case

Satisfactory Essays
Open Document
Open Document
4140 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Yahoo Case
Yahoo! Inc. - 2009
Case Notes Prepared by: Dr. Mernoush Banton
Case Authors: Hamid Kazeroony

A. Case Abstract

Yahoo! Inc. (www.yahoo.com) is a comprehensive strategic management case that includes the company’s Calendar year-end December 31, 2008 financial statements, competitor information and more. The case time setting is the year 2009. Sufficient internal and external data are provided to enable students to evaluate current strategies and recommend a three-year strategic plan for the company. Headquartered in Sunnyvale, California, Yahoo! Inc. is traded on the New York Stock Exchange under ticker symbol YHOO.

B. Vision Statement (Actual)

Yahoo! powers and delights our communities of users, advertisers, and publishers — all of us united in creating indispensable experiences, and fueled by trust.

C. Mission Statement (Actual)

To connect people to their passions, their communities, and the world 's knowledge. To ensure this, Yahoo offers a broad and deep array of products and services to create unique and differentiated user experiences and consumer insights by leveraging connections, data, and user participation

Mission Statement

Company’s Values, as stated in their web site, states:

Excellence:
We are committed to winning with integrity. We know leadership is hard won and should never be taken for granted. We aspire to flawless execution and don 't take shortcuts on quality. We seek the best talent and promote its development. We are flexible and learn from our mistakes. (2, 5, 6, 9)

Innovation:
We thrive on creativity and ingenuity. We seek the innovations and ideas that can change the world. We anticipate market trends and move quickly to embrace them. We are not afraid to take informed, responsible risk. (4)

Customer Fixation:
We respect our customers above all else and never forget that they come to us by choice. We share a personal responsibility to maintain our customers ' loyalty and

You May Also Find These Documents Helpful

  • Good Essays

    We believe that the differences among companies are attributable to the caliber of their people, and therefore we strive to attract and retain superior people for each job. We believe that an open family atmosphere at work combined with professional management fosters cooperation and enables each individual to maximize his or her contribution to the Company and realize the corresponding rewards. We do not jeopardize long-term growth for immediate, short-term results. We maintain a conservative financial posture in the deployment and management of our assets. We run a trim operation and continually strive to eliminate waste, minimize cost and implement performance improvements. We invest in the latest and most productive equipment to deliver the best quality product to our customers at the lowest cost. We seek to outsource functions where appropriate and to vertically integrate operations where it is financially advantageous to do so. We view our well known brands as prized assets to be aggressively advertised and promoted to each new generation of consumers. We conduct business with the highest ethical standards and integrity which are codified in the Company’s “Code of Business Conduct and Ethics.”…

    • 20005 Words
    • 81 Pages
    Good Essays
  • Satisfactory Essays

    Xmgt 216 Code of Ethics

    • 264 Words
    • 2 Pages

    * While interacting with customers always be honest and sincere because you are speaking on the company’s behalf. This is extremely important because the actions and words of our company can be binding.…

    • 264 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    We always make sure that our customers come first. We are here, thanks to them. It is because of them that we offer an excellent customer service, especially to those who shop online. We always strive to look into the different complaints and questions within 12 hours after they have being presented to us, since the time zones between us and the various customers we have might be…

    • 438 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Some of their major products and services include mainly their Google search and the other is the most popular media website on the internet, Youtube.com. They also have a multitude of smaller services such as google maps, google news, google finance, google trend search, google chrome [their newest web browser], and a picture sharing service site called Picasa.…

    • 397 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Acc 557

    • 2303 Words
    • 10 Pages

    Our Mission statement is to provide a product of the greatest possible value to our customers, thereby gaining and holding their respect and loyalty while achieving sufficient profit to finance our company and its growth.…

    • 2303 Words
    • 10 Pages
    Better Essays
  • Good Essays

    E-marketing is a large part of Boohoo’s marketing campaign, using an OPT database to collect customer information and analyse consumer spending patterns. This information is then used for viral marketing where Boohoo send out e-magazines to consumers providing recent fashion and product information. Boohoo also increases their brand awareness by advertising in popular women’s fashion magazines.…

    • 5653 Words
    • 23 Pages
    Good Essays
  • Good Essays

    Not a chance!

    • 355 Words
    • 1 Page

    Observers note that Yahoo still earns most of its money by employing reporters to write stories and salespeople to sell ads, an old-media kind of operation that is hard to run at a profit. Yahoo outsourced web search to Microsoft’s Bing, and in spite of its leadership role in advertising, it has yet to offer much in the hot young market of mobile ads. Shifting from unprofitable, low-growth activities to activities with more potential could lead to significant staff cuts in some areas even as a hiring push continues in others. Still, one former employee sees hope. Geoff Ralston, who worked on Yahoo Mail, notes that EBay…

    • 355 Words
    • 1 Page
    Good Essays
  • Good Essays

    Yahoo Case Study

    • 672 Words
    • 3 Pages

    In 1994 Yahoo! was created by Jerry Yang and David Filo. They started off this new venture by creating an internet browser that provided users with a platform to browse and view the internet. Yahoo! began generating revenue through online advertisements, ad placement fees, promotions and sponsorships. In 1995 Yahoo! was incorporated and through its initial IPO in April of 1996 were able to raise $38.8 million through initial share sales. In the beginning phase of the company, Yahoo! continued to see substantial growth in these revenues until the early 2000’s. As many other companies began to emerge, Yahoo! started to lose some of the market share they had for so long dominated. In 2006, they recognized a significant decrease in net income. In 2005 net income was reported at $1,896 million, an all time high for Yahoo, and within one year they experienced a decrease of almost 60% in net income with $751 million reported at year end of 2006. Yahoo!’s homepage had a plethora of services that it offered to users such as e-mail, music, mobile, small business services, health, finance, games, movies, personals, etc. With no singular goal in mind but to offer as many services in one stop, they began to lose more and more market share over time. They acquired other companies with hopes of integrating them and remaining competitive but were unsuccessful. In the meantime, Google and Facebook were flourishing in the emerging technological market.…

    • 672 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    AT & T Customer Rules

    • 387 Words
    • 2 Pages

    * We take personal responsibility for meeting each customer’s needs and demonstrate to our customers that we value them.…

    • 387 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    We create value by combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness. Professionals turn to us when they need actionable information to better serve their clients.…

    • 3931 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    Addison disease may be a strong contributing factor, of unclear deaths from diabetes. Some of the symptoms include, nausea, vomiting, weakness, and dehydration. It is a rare, chronic disorder in which you do not make enough steroid hormones or cortisol. It is noted that there is no specific symptoms, but under certain circumstances, these may progress to a severe illness which may include very low blood pressure and could even lead to a coma. Damage to the immune system caused by certain infections are a contributing factor. It usually happens if the body is under stress, from an accident or injury.…

    • 204 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Customer service is number one – Our clients are just as much a part of our business as our employees. With the determination and dedication of our employees, we can service our clients, and identify what makes them feel good about doing business with us, so we can give our clients the respect and honesty they want and deserve.…

    • 270 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The basic idea of Yahoo! is wide-spread communication of various topics and their respective communities.…

    • 2506 Words
    • 11 Pages
    Better Essays
  • Good Essays

    At&T Company Analysis

    • 7895 Words
    • 32 Pages

    Connect people with their world, everywhere they live and work, and do it better than anyone else. (2)…

    • 7895 Words
    • 32 Pages
    Good Essays
  • Better Essays

    | 1. Capture client “wallet share” 2. Develop/maintain broad and deep product knowledge 3. Build unique product solutions for complex client problems 4. Replicate solutions for different client segments with similar needs 5. Gain operating efficiency through superior execution…

    • 2092 Words
    • 9 Pages
    Better Essays