Yamaha Curve Ad Analysis

There are goals that different ads aim to achieve in the people that they target. From the 15 appeals by ‘Jib Fowles’, there is need for sex, need for affiliation, need to nurture among any others. These appeal to different issues and needs from society. The Yamaha curve ad is presented in a 1900 environment and it’s a motorbike standing majestically on the open road. The ad appeals to the need to achieve for individuals. The need to achieve appeals to the desire to achieve something difficult and is usually considered out of the league of people it targets. The motorbike that is represented in the ad is a very beautiful model that also seeks to fulfill the need for dominations and sexiness. The ad can be seen to fulfill all the above needs
The need for autonomy describes and identifies with a strong sense of self identity and independence. This shows the ability to be able to stand out from the crowd and make a statement independently. The Yamaha motorbike is seen to stand on its own on an abandoned curve. This ad appeals to customers in that they will develop the notion that those who own this particular model of the Yamaha will be able to stand out from the crowd and thus make a very strong statement. People riding in this model motorbike can be presumed to have a strong sense of identity and uniqueness in them. This is because they are able to recognize the uniqueness and amazing nature of this model of motorbike and thus associate themselves with
In the ad, we are shown the Jen Redstripe motorbike in pieces before its assembled together to make the magnificent motorbike that stands at the bottom of the picture. The ad tends to relate more with needs to satisfy curiosity, the need for aesthetic sensations as well as psychological needs. The need to satisfy curiosity helps to determine and satisfy the logical explanation and justification for purchasing such a product. The assembling of the parts of the motorbike satisfies the need for curiosity whereby individuals are able to learn and observe each specific part separately before they are all assembled together. As a result individuals who are greatly curious of the making, composition and components of each part are sated and are able to satisfy their