Yield Management
CHAPTER 3 PRESENTATION OF CHARTS Quarter 2 – Year 1 Table 2.1
RATIOS OCC % ADR REVPAR TREVPAR GOPPAR ROE Forecast Q2 Y1 68.63% 121 66 210 NA NA Actual Q2 Y1 71.27% 146 104 160 52 NA Forecast Q2 Y2 81.36% 221 159 260 NA NA Actual Q2 Y2 76.69% 238 148 206 87 NA Var. % Y2 -4.67% +7.69% -6.92% -26.21% NA NA Actual YTD Y2 76.69% 238 148 206 82
Table 2.2
Progression Q2 MARKET Indexes OCC Index ADR Index RevPAR Index Apr 01 1.05 0.89 0.94 May-01 1.09 0.90 0.98 Jun-01 1.09 0.90 0.98 Apr 02 1.11 1.01 1.13 May-02 1.11 0.98 1.09 Jun-02 1.09 0.98 1.07
Table 2.3
Quarter 2 April Y1 SEGMENT RATE PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE 175 164 120 132 140 Direct WD 183 161 115 128 134 GDS WE 179 171 140 GDS WD 187 161 135 OTA WE 179 170 OTA WD 187 160 WHOLE WE 200 175 WHOLE WD 195 160
Table 2.4
Quarter 2 April Y1 Comp. Set. PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE Min/Max 170/240 140/205 120/151.52 115/141.74 130/150.98 Direct WD Min/Max 165/240 130/220 115/171.10 110/146.67 120/153.37 GDS WE Min/Max 170/230 150/205 140/151.52 GDS WD Min/Max 180/240 160/220 135/171.10 OTA WE Min/Max. 170/230 150/205 OTA WD Min/Max 180/240 160/220 WHOLE WE Min/Max 170/230 150/205 130/160 WHOLE WD Min/Max 170/240 160/220 129/150
Table 2.5
F&B COVERS Jan. 2-Resident FOOD BEVERAGE Forecast APR 2 251988 57128 Actual APR 2 257584 57767 Var. % JAN 2 +2.17% +1.10%
Table 2.6
Quarter 2 APR Y2 SEGMENT RATE PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE 225 220 170 170 175 Direct WD 250 230 175 185 165 GDS WE 225 220 170 GDS WD 250 230 175 OTA WE 225 220 OTA WD 250 230 WHOLE WE 225 230 175 WHOLE WD 250 220 180
QUARTER 2 – YEAR 2: FORECASTED As we said before, in order to develop our Hotel 2, we focused our strategy on occupancy driven. As it can be seen from Table 2.1 we forecasted 81% of occupancy in year 2 and ADR of $224 according to our competitors and the season. As we said also before, by knowing our competitors ADR, we
RATIOS OCC % ADR REVPAR TREVPAR GOPPAR ROE Forecast Q2 Y1 68.63% 121 66 210 NA NA Actual Q2 Y1 71.27% 146 104 160 52 NA Forecast Q2 Y2 81.36% 221 159 260 NA NA Actual Q2 Y2 76.69% 238 148 206 87 NA Var. % Y2 -4.67% +7.69% -6.92% -26.21% NA NA Actual YTD Y2 76.69% 238 148 206 82
Table 2.2
Progression Q2 MARKET Indexes OCC Index ADR Index RevPAR Index Apr 01 1.05 0.89 0.94 May-01 1.09 0.90 0.98 Jun-01 1.09 0.90 0.98 Apr 02 1.11 1.01 1.13 May-02 1.11 0.98 1.09 Jun-02 1.09 0.98 1.07
Table 2.3
Quarter 2 April Y1 SEGMENT RATE PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE 175 164 120 132 140 Direct WD 183 161 115 128 134 GDS WE 179 171 140 GDS WD 187 161 135 OTA WE 179 170 OTA WD 187 160 WHOLE WE 200 175 WHOLE WD 195 160
Table 2.4
Quarter 2 April Y1 Comp. Set. PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE Min/Max 170/240 140/205 120/151.52 115/141.74 130/150.98 Direct WD Min/Max 165/240 130/220 115/171.10 110/146.67 120/153.37 GDS WE Min/Max 170/230 150/205 140/151.52 GDS WD Min/Max 180/240 160/220 135/171.10 OTA WE Min/Max. 170/230 150/205 OTA WD Min/Max 180/240 160/220 WHOLE WE Min/Max 170/230 150/205 130/160 WHOLE WD Min/Max 170/240 160/220 129/150
Table 2.5
F&B COVERS Jan. 2-Resident FOOD BEVERAGE Forecast APR 2 251988 57128 Actual APR 2 257584 57767 Var. % JAN 2 +2.17% +1.10%
Table 2.6
Quarter 2 APR Y2 SEGMENT RATE PREMIUM STANDARD Corp. Tour Large Group Small Group Direct WE 225 220 170 170 175 Direct WD 250 230 175 185 165 GDS WE 225 220 170 GDS WD 250 230 175 OTA WE 225 220 OTA WD 250 230 WHOLE WE 225 230 175 WHOLE WD 250 220 180
QUARTER 2 – YEAR 2: FORECASTED As we said before, in order to develop our Hotel 2, we focused our strategy on occupancy driven. As it can be seen from Table 2.1 we forecasted 81% of occupancy in year 2 and ADR of $224 according to our competitors and the season. As we said also before, by knowing our competitors ADR, we