You Decide Wk 5 Social Networking
You Decide_ Social Networking
Sheena Adams
DeVry University
ECOM 210
Professor Walker
November 30, 2014
WELCOME TO THE BOOK BUNKER
America’s Leading Traditional Exotic, Rare and Used book provider!
Founded by Joe and Mary Johnson
Company Overview
The BOOK BUNKER is a private and independently owned company whose primary goal and objective is to provide customers with a warm environment that caters to the needs of the intellectual world, while focusing our efforts towards achieving a brighter future by creating an avenue that serves as a direct connection between the intellectual and educational resources, such as books. Now that the company has been transformed into both an onsite location to an online company we are now going to expand our efforts by joining social media sites to attract a broader range of demographics.
Geographical Coverage
The Book Bunker’s geographic market was formerly directed toward the customer of the intellectual environment, but since the plans of branching into online world in terms of social media, we have decide to supply and service a more general population where we can cater to almost any need. As a result, this expansion will diversify operations building our market as well as make this service profitable through different channels of advertising using the various social media sites that are available.
Demographics
As it has been discussed in the previous consultation The Book Bunker has a set target market of middle and working class citizens, college students seeking educational resources, and your general spare time readers that are interested and entertained by rare novels. Being able to cater to the mass majority for their reading needs and pleasures is the primary focus for the Book Bunker, now that the website has been established gaining the company a new breed of clientele the company has decided to branch out to and become users of social media
Sheena Adams
DeVry University
ECOM 210
Professor Walker
November 30, 2014
WELCOME TO THE BOOK BUNKER
America’s Leading Traditional Exotic, Rare and Used book provider!
Founded by Joe and Mary Johnson
Company Overview
The BOOK BUNKER is a private and independently owned company whose primary goal and objective is to provide customers with a warm environment that caters to the needs of the intellectual world, while focusing our efforts towards achieving a brighter future by creating an avenue that serves as a direct connection between the intellectual and educational resources, such as books. Now that the company has been transformed into both an onsite location to an online company we are now going to expand our efforts by joining social media sites to attract a broader range of demographics.
Geographical Coverage
The Book Bunker’s geographic market was formerly directed toward the customer of the intellectual environment, but since the plans of branching into online world in terms of social media, we have decide to supply and service a more general population where we can cater to almost any need. As a result, this expansion will diversify operations building our market as well as make this service profitable through different channels of advertising using the various social media sites that are available.
Demographics
As it has been discussed in the previous consultation The Book Bunker has a set target market of middle and working class citizens, college students seeking educational resources, and your general spare time readers that are interested and entertained by rare novels. Being able to cater to the mass majority for their reading needs and pleasures is the primary focus for the Book Bunker, now that the website has been established gaining the company a new breed of clientele the company has decided to branch out to and become users of social media
References: Baer, J. (2014). Social Media Strategy in 8 Steps. Retrieved from CONVINCE & CONVERT, LLC: http://www.convinceandconvert.com/social-media-strategy/social-media-strategy-in-8-steps/ Beal, V. (2014). Web 2.0. Retrieved from Webopedia: http://www.webopedia.com/TERM/W/Web_2_point_0.html Turbain, E., King, D., & Lang, J. (2014). Introduction to Electronic Commerce. New Jersey: Pearson.