Youth Tourism in China
YOUTH TOURISM IN CHINA
An Unpopular Tourism Market
Introduction: This article is going to reveal several restrictions which are confining the development of youth marketing China. As external side, we would rationally analyze the complicated connection between young tourist and environmental elements. Contrarily, internal side reflects the tourists’ motivation. The main purpose is to find out personal and environmental conflicts for youth tourists in China. Based on several related findings, those can help us know more about the difference between China this huge developing market and that of some developed countries. These conclusions are helpful information for tourism marketers to predict the prospect of youth tourism.
1 Current state of youth tourism in China Over more than ten years of high-speed development, based on China’s huge population as market, not only secondary industry sharing its enormous achievement but also tertiary industry’s development which can be significantly noted. Although the theory of Maslow 's hierarchy of needs (1943) mentioned that traveling is advanced need, China have entered into mass tourism period, in particular, the expenditure in tourism increasingly reduce. It had never been luxurious consumer goods to China which is staying at developing stage. Doubtfully, depending on its rich tourism resources and equally huge travelable group, China tourism market still stays at group packing sell. More or less, backpacker tourism seems like an inaccessible area to Chinese travelers. Especially students (in the article, student means who is studying in university or under the age of 25), they are expecting to get more options to expand horizon, for information age has come (Claudia, 2008). On the contrary, comparing to some developed countries like USA and EU, students tourism which occupying more than 20% of all international traveling are considered as a valuable part of tourism market (UNWTO, 2005). Furthermore, almost
An Unpopular Tourism Market
Introduction: This article is going to reveal several restrictions which are confining the development of youth marketing China. As external side, we would rationally analyze the complicated connection between young tourist and environmental elements. Contrarily, internal side reflects the tourists’ motivation. The main purpose is to find out personal and environmental conflicts for youth tourists in China. Based on several related findings, those can help us know more about the difference between China this huge developing market and that of some developed countries. These conclusions are helpful information for tourism marketers to predict the prospect of youth tourism.
1 Current state of youth tourism in China Over more than ten years of high-speed development, based on China’s huge population as market, not only secondary industry sharing its enormous achievement but also tertiary industry’s development which can be significantly noted. Although the theory of Maslow 's hierarchy of needs (1943) mentioned that traveling is advanced need, China have entered into mass tourism period, in particular, the expenditure in tourism increasingly reduce. It had never been luxurious consumer goods to China which is staying at developing stage. Doubtfully, depending on its rich tourism resources and equally huge travelable group, China tourism market still stays at group packing sell. More or less, backpacker tourism seems like an inaccessible area to Chinese travelers. Especially students (in the article, student means who is studying in university or under the age of 25), they are expecting to get more options to expand horizon, for information age has come (Claudia, 2008). On the contrary, comparing to some developed countries like USA and EU, students tourism which occupying more than 20% of all international traveling are considered as a valuable part of tourism market (UNWTO, 2005). Furthermore, almost
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