Zara's Competitors
Competitor Analysis
The fashion industry is one of the most fast-paced and fast-moving consumer sectors in the market, so it is no surprise that there are many companies who are competing against each other in terms of obtaining the most market shares. This industry also attracts numerous consumers who are style-conscious and are up to date with fashion and trends; therefore companies must continuously develop themselves in order to stand out and to be chosen by consumers. Our final project’s main concentration is on one of the most famous clothing companies, Zara, but we cannot deny that there are also other competing brands in the market as well. We have chosen two other comparable brands in the market to illustrate the differences and similarities among various fashion brands and to help us understand this industry better. The two main competitors of Zara are Forever 21 and Topshop.
Forever 21 and Topshop are entirely two different companies originated from two different countries, the United States of America and England respectively, but they are similar in terms of their sense in fashion and uniqueness in trends. Although they are both famous fashion brands, their positioning are quite different and their target markets are also differentiated as well. This report will illustrate various components of each brand as follows: 1. Background information 2. Core competencies 3. Segmentation, targeting, and positioning 4. Marketing strategies 5. Marketing mix
Forever 21
Background Information
Forever 21 was founded in Los Angeles, California in 1984 by Do-Won Chang and Jin Sook who were a Korean-American couple residing in the Highland Park distric of Los Angeles. Originally the chain of these clothing stores was called fornever 42 and its first retail store was called Fashion 21. Fashion 21 was targeted at the Los Angeles Korean Community and its clothes had similar designs with then current fashion trends in Korea.
By the end of its first year in
The fashion industry is one of the most fast-paced and fast-moving consumer sectors in the market, so it is no surprise that there are many companies who are competing against each other in terms of obtaining the most market shares. This industry also attracts numerous consumers who are style-conscious and are up to date with fashion and trends; therefore companies must continuously develop themselves in order to stand out and to be chosen by consumers. Our final project’s main concentration is on one of the most famous clothing companies, Zara, but we cannot deny that there are also other competing brands in the market as well. We have chosen two other comparable brands in the market to illustrate the differences and similarities among various fashion brands and to help us understand this industry better. The two main competitors of Zara are Forever 21 and Topshop.
Forever 21 and Topshop are entirely two different companies originated from two different countries, the United States of America and England respectively, but they are similar in terms of their sense in fashion and uniqueness in trends. Although they are both famous fashion brands, their positioning are quite different and their target markets are also differentiated as well. This report will illustrate various components of each brand as follows: 1. Background information 2. Core competencies 3. Segmentation, targeting, and positioning 4. Marketing strategies 5. Marketing mix
Forever 21
Background Information
Forever 21 was founded in Los Angeles, California in 1984 by Do-Won Chang and Jin Sook who were a Korean-American couple residing in the Highland Park distric of Los Angeles. Originally the chain of these clothing stores was called fornever 42 and its first retail store was called Fashion 21. Fashion 21 was targeted at the Los Angeles Korean Community and its clothes had similar designs with then current fashion trends in Korea.
By the end of its first year in