Zara's Swot Analysis
Submitted by: Fatemeh Hashemi 093014007 Mojdeh Radkani 083016009 Farshid Zamanirad 093014012 Mehdi Ebrahim zadeh Namvar 093010232 Abdul Mukhtar Ghafarzoy 103014016 Polina Martsyanova 093016001
May2011
5/31/2011
2
Company Overview
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world.
• Founded by Amancio Ortega, in 1975 in Spain, where it’s still home to it’s headquarters today.
• At the beginning Zara sold low price Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster.
The Zara BrandIndustry Anlysis
5/31/2011
Product Development Consumer Analysis Market Analysis
3
5 Keys of the Zara BusinessModel
“Teams with vast sales knowledge geared to towards the customer.” Make the stores a pleasant environment. “Meeting point between the customer and the Zara fashion offer.”
New products introduced twice a week. Top locations :17 visits / year / customer
Lead role in: • Store design • Production • Logistics • Team
“Inspiration comes from the store.” Immediate reaction to trends. 1,186 suppliers,200desginers
Designed with maximum flexibility. Customer oriented. 24H – receiving order to store delivery
.
5/31/2011 4
Business Mission
“ZARA walks at the pace of society, dressing ideas, trends and tastes that society itself has matured.”
Zara’s mission statement itself shows that: • The business is in clothing industry. • Its market is all society members. • Zara’s value and goals are related to satisfaction the customers matured tastes.
The Zara BrandIndustry Anlysis
5/31/2011
Product Development Consumer Analysis Market Analysis
5
5/31/2011
6
Ext. Audit- Micro Envt. Market Analysis women (60%) and men (25%), 15 to 45& children (15%).. fashionconscious ,Educated and relatively middle-class.
2005 = 3.3 billions 2005 till 2012 = 38% which is equal to 4.5billion
Market Summary
May2011
5/31/2011
2
Company Overview
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world.
• Founded by Amancio Ortega, in 1975 in Spain, where it’s still home to it’s headquarters today.
• At the beginning Zara sold low price Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster.
The Zara BrandIndustry Anlysis
5/31/2011
Product Development Consumer Analysis Market Analysis
3
5 Keys of the Zara BusinessModel
“Teams with vast sales knowledge geared to towards the customer.” Make the stores a pleasant environment. “Meeting point between the customer and the Zara fashion offer.”
New products introduced twice a week. Top locations :17 visits / year / customer
Lead role in: • Store design • Production • Logistics • Team
“Inspiration comes from the store.” Immediate reaction to trends. 1,186 suppliers,200desginers
Designed with maximum flexibility. Customer oriented. 24H – receiving order to store delivery
.
5/31/2011 4
Business Mission
“ZARA walks at the pace of society, dressing ideas, trends and tastes that society itself has matured.”
Zara’s mission statement itself shows that: • The business is in clothing industry. • Its market is all society members. • Zara’s value and goals are related to satisfaction the customers matured tastes.
The Zara BrandIndustry Anlysis
5/31/2011
Product Development Consumer Analysis Market Analysis
5
5/31/2011
6
Ext. Audit- Micro Envt. Market Analysis women (60%) and men (25%), 15 to 45& children (15%).. fashionconscious ,Educated and relatively middle-class.
2005 = 3.3 billions 2005 till 2012 = 38% which is equal to 4.5billion
Market Summary