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Zara
Supply Chain Management – Case Assignment 2

Guidelines for submission
The questions in this document should be answered for the Zara case, which can be found on pages 267 – 279 of the text book. The questions on page 294 should NOT be answered.
Please keep your answers concise and to the point. Include the numbering of the questions. You are allowed to use bullet points. Use MS Word, 12 point font size, standard margins for A4 paper.
Start the document with your student number and name on the first line. On the second line place a declaration: "This is my original work and not a copy of someone else 's work".
Make your answers in text form; do not use tables, figures or logos. Also do not reproduce the assignment questions in your answer document.
Please submit a report of no more than 2 pages.

Save the document on your computer using your student number, for example, 123456.doc. Do not add any letters to the file name. Open Blackboard and go to the course Supply Chain Management. Go to ‘Assignments’ and click the ‘Case assignment 2’ link. Press Browse and select your file.
Do not add any Comments.
Make sure to press Submit.
Please note that the deadline is at 8 am on 13 May 2013.

Zara: Case questions

1. Coordination of a supply chain is always important. However, such efforts are usually initiated by certain parties. For the global apparel industry, would it be more suitable for downstream or upstream parties to be the driver of the coordination? Motivate your answer with the use of two important characteristics of the apparel industry.

2. Clearly Zara has a strong relationship with all parties within the supply chain. a) Which of the following retailer-supplier relationships mainly characterizes the relationship between the retail stores and the distribution center? A. Quick response B. Continuous replenishment C. Vendor managed inventory
Only one answer is allowed. Motivate you choice. b) What is the impact of this

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