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Zara, a Spanish success * story
June 15, 2001 Posted: 4:37 AM EDT (0837 GMT)
Your Business Your World Success without sweatshops
• Zara does things differently LONDON, England (CNN) -- In an era when clothing retailers outsource much of their manufacturing to developing countries, one Spanish company is having enormous success doing things differently.
• Founder makes a mint
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While retailers concentrate their money and efforts on building a brand image through advertising campaigns, their lack of control over sub-contractors has left many open to accusations of using sweatshop labour when unacceptable practices are uncovered at factories producing their merchandise. Many campaigners against sweatshop labour question the economics of outsourcing production and point to the likes of Spanish fashion chain Zara as an example of how things could be done. "Control over production facilities was Possibly the most given up by major American firms innovative and devastating coincident with the shift of most shoe and retailer in the world apparel production to authoritarian LVMH fashion director Daniel countries. Most consumers are now aware Piette on Zara of the untoward results of this major change," Jeffrey Ballinger, a Harvard