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Zara Case Study

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Zara Case Study
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CONTENTS

1. Introduction 3

2. Zara as Company 4-5

3. Zara’s Model of Operation 6

4. Company’s Structure 6

5. Vertical Integration 7

6. Push and Pull System 8

7. Just in Time (JIT) 9-10

8. Kaizen: 11

9. Problems faced by Zara’s Operational Model 12

10. Conclusion 13

11. Some Recommendations 13

12. Appendix 1: Inditex Management 14

13. Appendix 2: Cycle Time Compression through quick response 15

14. Appendix 3: Zara’s Business Model 16

15. Appendix 4: Product Precommitments: Zara vs. Traditional Industry. 17

16. Appendix 5: Zara’s Supply chain 18

17. Appendix 6: Fish Bone Diagram



References: Anon, (2007) (http://www.morebusiness.com/running_your_business/marketing/ah_pushpull.brc), (Date accessed 25th may 2009). Craig, A., Jones, C., and Nieto, M. (2004), ZARA: Fashion Follower, Industry Leader, Page 3. Dutta, D. (2002), Retail @ the speed of fashion I & II, Third Eyesight. Gallaugher, J. (2008), Zara Case: Fast Fashion from Savvy System, Page 3. Gattorna, J. (2007), “Living supply chains: How to mobilize the enterprise Around delivering what your customer want”, Page. 49. Ghemawat, P. (2003), Zara: its Fashion, Harvard Business School, 9-703-497. Hindle, T. (2009), the economist guide to management ideas and gurus, Available: http://www.economist.com/business/management/displaystory.cfm?story_id=13396061 (Date Accessed 23rd May 2009). Imai, M. (1986), Kaizen, Page 3. Mejabi, O. and Wasserman, G. (1992), Basic concept of JIT modeling, Int. J. Prod. Res., Vol. 30, No.1, Page 141-149. Rao A., Carr L., Dambolena I., Kopp R, Martin J., Rafii F., Schlesinger P. F. (1986), Total quality management: A cross functional perspective, Page 165. Schroer, B. J., Black, J.T., and Zhang, S. X. (1985), Just-in-time (JIT), with Kanban, manufacturing system simulation on a microcomputer. Simulation, August, pp. 45:2. The Telegraph (August, 2008) by James Hall, Available: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/2794912/Zara-is-now-bigger-than-Gap.html (Date Accessed 26th May 2009). Urugray, M. (2005), High Speed Fashion Retailing, Columbia Business School, 14 February 2005.

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