Zara Supply Chain Case Study
Zara’s supply chain case study
Contents
Declaration: 1
Introduction 3
SCM tools and techniques 4
Advanced concepts and Future trends of SCM 6
Linking theoritical concepts and real life SCM 9
ZARA gaining competitive advantage using SCM 10
Managing global supply chain 12
Bibliography / References 12
Introduction
The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular, we will focus on supply chain management the relation between suppliers and retailers which helped to increase the efficiency of the company and also made customers satisfy. In particular, we will analyze various analytical tools and techniques implemented by ZARA to achieve success. And also to evaluate the various key features which are identified in the case study. The linkage between planning and control and real life logistics operation involved with procurement, manufacturing support and customer accommodation. How ZARA evolved a global supply chain using procurement and supplier development to improve business performance, drive growth and gain competitive advantage.
About ZARA
Zara is a Spanish fashion retailer and is the largest Inditex division- accounting for more than 75% of its sales. * In 1975, it opened its first store in La Coruna * During 1980’s, it opened it opened its stores in all the major Spanish cities. * In 1988, first overseas Zara store opened in Portugal. * In 1989, Zara opened its first store in US. By 2002, it only got 8 stores in US. * By April 2003, Zara had 565 stores in 33 countries.
A typical Zara store has women’s, men’s and children’s sections, with 60% of women’s wear and rest equally divided between men’s and children’s.
Business Model: Zara is a vertically integrated retailer in the apparel industry which has total control of all the business activities from designing, manufacturing, sourcing, distribution to retail stores. Hence, this strategy helps
Contents
Declaration: 1
Introduction 3
SCM tools and techniques 4
Advanced concepts and Future trends of SCM 6
Linking theoritical concepts and real life SCM 9
ZARA gaining competitive advantage using SCM 10
Managing global supply chain 12
Bibliography / References 12
Introduction
The aim of this case study is to analyze how ZARA has achieved its success through various business strategies. In particular, we will focus on supply chain management the relation between suppliers and retailers which helped to increase the efficiency of the company and also made customers satisfy. In particular, we will analyze various analytical tools and techniques implemented by ZARA to achieve success. And also to evaluate the various key features which are identified in the case study. The linkage between planning and control and real life logistics operation involved with procurement, manufacturing support and customer accommodation. How ZARA evolved a global supply chain using procurement and supplier development to improve business performance, drive growth and gain competitive advantage.
About ZARA
Zara is a Spanish fashion retailer and is the largest Inditex division- accounting for more than 75% of its sales. * In 1975, it opened its first store in La Coruna * During 1980’s, it opened it opened its stores in all the major Spanish cities. * In 1988, first overseas Zara store opened in Portugal. * In 1989, Zara opened its first store in US. By 2002, it only got 8 stores in US. * By April 2003, Zara had 565 stores in 33 countries.
A typical Zara store has women’s, men’s and children’s sections, with 60% of women’s wear and rest equally divided between men’s and children’s.
Business Model: Zara is a vertically integrated retailer in the apparel industry which has total control of all the business activities from designing, manufacturing, sourcing, distribution to retail stores. Hence, this strategy helps