P6 Unit 12
UNIT 12
E-Marketing
Course: International Business Studies
Name company: Zara
Student name: Karen
Schoolyear : 2012/2013
Index
Chapter 1: Introduction.
Chapter 2: Background of Zara
Chapter 3: Managing overload of market feedback and meeting higher customer expectations
Chapter 5: Technological challenges
Chapter 6: Maximum exposure to internet service providers (ISP)
Chapter 7: Cultural differences
Chapter 8 : Lower customer confidence
Chapter 9: Other globalisation related challenges
Chapter 10: Conclusion and Rescources
Let’s continue……
Introduction
The purpose of this rapport is to introduce Zara in a way not many people think about now, in this report we will be going back in time to the very start. Now a days everybody knows who Zara is and what Zara does. Zara is well known for its online selling and stores which are located in almost every city as well.
In this report I will investigate what globalisation challenges Zara had to/has to face when going online. The Internet is a big world which you can easily enter, but there are also a lot of challenges the organisations who decide to have to face. A business should response effectively to survive the challenges of globalisation.
Althrough many challenges occus businesses have the opportunity to help overvome them. In this report you will get to know about the challenges that businesses may have to deal with that can include certain situations.
Let 's continue....
Background of Zara
On May 15, 1975 the first Zara store in La Coruña was opened. In 1985, Zara enters the business of fast fashion. In 1988 Zara opened its first store outside Spain, in Portugal.
And in 1994 she opened a shop in Sweden. Which is the home of her closest competitor: H&M.
Zara is one of the leading companies in the International Fashion World. Zara is member of Inditex, Inditex is one of the biggest distribution groups worldwide.
What most people do not know about
E-Marketing
Course: International Business Studies
Name company: Zara
Student name: Karen
Schoolyear : 2012/2013
Index
Chapter 1: Introduction.
Chapter 2: Background of Zara
Chapter 3: Managing overload of market feedback and meeting higher customer expectations
Chapter 5: Technological challenges
Chapter 6: Maximum exposure to internet service providers (ISP)
Chapter 7: Cultural differences
Chapter 8 : Lower customer confidence
Chapter 9: Other globalisation related challenges
Chapter 10: Conclusion and Rescources
Let’s continue……
Introduction
The purpose of this rapport is to introduce Zara in a way not many people think about now, in this report we will be going back in time to the very start. Now a days everybody knows who Zara is and what Zara does. Zara is well known for its online selling and stores which are located in almost every city as well.
In this report I will investigate what globalisation challenges Zara had to/has to face when going online. The Internet is a big world which you can easily enter, but there are also a lot of challenges the organisations who decide to have to face. A business should response effectively to survive the challenges of globalisation.
Althrough many challenges occus businesses have the opportunity to help overvome them. In this report you will get to know about the challenges that businesses may have to deal with that can include certain situations.
Let 's continue....
Background of Zara
On May 15, 1975 the first Zara store in La Coruña was opened. In 1985, Zara enters the business of fast fashion. In 1988 Zara opened its first store outside Spain, in Portugal.
And in 1994 she opened a shop in Sweden. Which is the home of her closest competitor: H&M.
Zara is one of the leading companies in the International Fashion World. Zara is member of Inditex, Inditex is one of the biggest distribution groups worldwide.
What most people do not know about