A Business Plan Executive Summary
A Business Plan
Table of Contents
I. Executive Summary………………………………………………………………………1
II. Company Description…………………………………………………………………….3
III. Description of the Venture………………………………………………………………..5
IV. Environmental and Industry Analysis
a. Analysis of Political, Economic, Social, Technological, Environmental, and Legal Environment………………………………………………………………………6
b. Analysis of Competition…………………………………………………………10
c. Market Segmentation…………………………………………………………….10
d. Industry and Market Forecasts…………………………………………………...12
V. Production/Operations Plan
a. Description of the Company’s Operations……………………………………….14
b. Flow of Orders for Goods and or Services………………………………………14
VI. Marketing Plan
a. Product…………………………………………………………………………...16
b. Price……………………………………………………………………………...18
c. Place……………………………………………………………………………...19
d. Promotions……………………………………………………………………….20
VII. Management Team……………………………………………………………………….21
VIII. Financial Plan
a. Assumptions…………………………………………………………………..….23
b. Pro-forma Income Statements……………………………………………………24
Appendix…………………………………………………………………………………………33
References……………………………………………………………………………………….
Executive Summary
The group, through their serendipity walk, discovered the huge popularity of chicken products among Filipinos. This prompted them to create a product that would cater to such demand. As a result, the group will put up a business offering chicken lollipops with different flavors that will be complemented by various sauces. It will be established upon a general partnership with equal ownership among the partners.
The business will be named Chicpops, a shortened term for chicken lollipops. It will initially adopt one food cart to be situated in Metropoint Mall. And as such, the business’s target market will range from the upper lower class up to the middles class.
The market is interested in affordable products that give them value. Chicpops will ensure that each customer will receive the value he
Table of Contents
I. Executive Summary………………………………………………………………………1
II. Company Description…………………………………………………………………….3
III. Description of the Venture………………………………………………………………..5
IV. Environmental and Industry Analysis
a. Analysis of Political, Economic, Social, Technological, Environmental, and Legal Environment………………………………………………………………………6
b. Analysis of Competition…………………………………………………………10
c. Market Segmentation…………………………………………………………….10
d. Industry and Market Forecasts…………………………………………………...12
V. Production/Operations Plan
a. Description of the Company’s Operations……………………………………….14
b. Flow of Orders for Goods and or Services………………………………………14
VI. Marketing Plan
a. Product…………………………………………………………………………...16
b. Price……………………………………………………………………………...18
c. Place……………………………………………………………………………...19
d. Promotions……………………………………………………………………….20
VII. Management Team……………………………………………………………………….21
VIII. Financial Plan
a. Assumptions…………………………………………………………………..….23
b. Pro-forma Income Statements……………………………………………………24
Appendix…………………………………………………………………………………………33
References……………………………………………………………………………………….
Executive Summary
The group, through their serendipity walk, discovered the huge popularity of chicken products among Filipinos. This prompted them to create a product that would cater to such demand. As a result, the group will put up a business offering chicken lollipops with different flavors that will be complemented by various sauces. It will be established upon a general partnership with equal ownership among the partners.
The business will be named Chicpops, a shortened term for chicken lollipops. It will initially adopt one food cart to be situated in Metropoint Mall. And as such, the business’s target market will range from the upper lower class up to the middles class.
The market is interested in affordable products that give them value. Chicpops will ensure that each customer will receive the value he