Business Plan
Business Plan
Business name: Frasch Ren
Owner: Emmanuel Mapunde
Business Adresss: 4 Smith Flour Mill, 71 Wolverhampton Street, Walsall, WS2 8DD
Telephone: 07446715458
Personal email: emapunde@yahoo.com
Date created: 20 October 2014
EXECUTIVE SUMMARY
Objective
Frasch Ren Services is a residential and commercial cleaning company servicing the upper class, dual earning households and business clients within the South London Area (Shoeburyness, Thorpe Bay, Southend East and Central, Westcliff, Chalkwell and Leigh on Sea).
Its name means Fresh and Clean in Swedish.
Frasch Ren aims to cater for these targets as they are more willing to pay a premium for the services because of the high level of professionalism and trustworthiness that will be offered. The companies profit margins as a percentage of sales are projected to be between 39-42%. The company will be a home-based business with Emmanuel Mapunde as the sole proprietor and employing one worker. After 10 months,the company plans to recruiting one extra staff member or more depending on the increase in number of contracted work.
Situation Analysis
Frasch Ren is entering its first year of businesses as a start up business. Our main aim for growing the business for the first two years would be customer acquisition and maximising our revenue.
We realise the market within the area has a number of competitors both large and small, to new entries and well experienced firms. Frasch Ren realises the need for a strong well structured marketing plan and strategy to obtain its target market and be profitable. The business goals within the first year are to increase revenue
Use technology as a means to obtain and retain customers
Hire at least one extra staff member towards the end of year one
Increase equipment
Diversify its service structure to offer other services such as office cleaning and street cleaning
We also aim to be known as a company that takes its work seriously, at the same time offering
Business name: Frasch Ren
Owner: Emmanuel Mapunde
Business Adresss: 4 Smith Flour Mill, 71 Wolverhampton Street, Walsall, WS2 8DD
Telephone: 07446715458
Personal email: emapunde@yahoo.com
Date created: 20 October 2014
EXECUTIVE SUMMARY
Objective
Frasch Ren Services is a residential and commercial cleaning company servicing the upper class, dual earning households and business clients within the South London Area (Shoeburyness, Thorpe Bay, Southend East and Central, Westcliff, Chalkwell and Leigh on Sea).
Its name means Fresh and Clean in Swedish.
Frasch Ren aims to cater for these targets as they are more willing to pay a premium for the services because of the high level of professionalism and trustworthiness that will be offered. The companies profit margins as a percentage of sales are projected to be between 39-42%. The company will be a home-based business with Emmanuel Mapunde as the sole proprietor and employing one worker. After 10 months,the company plans to recruiting one extra staff member or more depending on the increase in number of contracted work.
Situation Analysis
Frasch Ren is entering its first year of businesses as a start up business. Our main aim for growing the business for the first two years would be customer acquisition and maximising our revenue.
We realise the market within the area has a number of competitors both large and small, to new entries and well experienced firms. Frasch Ren realises the need for a strong well structured marketing plan and strategy to obtain its target market and be profitable. The business goals within the first year are to increase revenue
Use technology as a means to obtain and retain customers
Hire at least one extra staff member towards the end of year one
Increase equipment
Diversify its service structure to offer other services such as office cleaning and street cleaning
We also aim to be known as a company that takes its work seriously, at the same time offering