LOCATION: City Center, Grand Central (1200 pax) PRODUCT: Unique BRANDED IMAGE DIVERSE OFFER FOOD, SKY SPORTS, HD SCREEN, QUIZ & MUSIC ACCESSABILITY STAFF PRODUCT KNOWLEGE (Emma) SIZE AMBIANCE: Age, Gender, Relaxed & Comfortable PRICE SENSITIVE & OFFER. DEMOGRAPHIC MEMBERSHIP WEBSITE & ONLINE BOOKING AIR CONDITIONED CLUB TEAMS Weaknesses
- lack of staff knowledge - no welcome - no customer focus - no management or leadership visible - Poor standards - Unkept pub - several nearby competitors - Advertising - The gents customer toilets in bar area is in need of a clean, ie cobwebs eye level and bad odour. - No saucers with teaspoon with coffee - No checkback recieved during meal or extra drinks offered - No attempt for any upsell at point of order or during visit - personalities -
Opportunities
- Put into place good management - staff training on customer care - Many people that fit our target market in the surrounding area. - - A new housing development is being built opposite - A main competitor is losing business. - Threats
- The emergence of more competitors. - - Operating costs are set to increase. - - Main competitor will lower their prices and start a price war.
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Home > Marketing > Pub and Bar SWOT Analysis Pub and Bar SWOT Analysis.
A free pub SWOT analysis download can be found at the bottom of this page.
SWOT Analysis is not a complicated thing to have to do, yet it is a very worthwhile and useful task to take on if you are to decide the best
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