A Comparative Study of Customer Perception Factory Outlet and Departmental Stores
ACROPOLIS FACULTY OF MANAGEMENT & RESEARCH INDORE
SYNOPSIS ON
“A COMPARATIVE STUDY OF CUSTOMER PERCEPTION OF FACTORY OUTLET STORES TOWARDS TRADITIONAL DEPARTMENT STORES”
Guided By: Submitted By:
Prof. Prerna Bamoriya Deepak Singh chouhan MBA (III-Sem)
DEVI AHILYA VISHWA VIDHYALAYA, INDORE
INDEX
Particular’s Page No. 1. Introduction.......................................................................................3 2. Literature Review..............................................................................5 3. Rationale of the Study.....................................................................11 4. Objective of the Study......................................................................12 5. Research Methodology.....................................................................13 6. References.........................................................................................15
INTRODUCTION
Customers’ perception of two different types of retail stores factory outlet stores and traditional department stores as well as their purchasing Preferences. In addition, the research compares these preferences across demographics. It explores four critical factors which significantly influence customers’ perceptions of both types of retail store. Findings are base on a mall intercept survey with 100 customers across a range of demographics. The results indicate that factory outlet stores are perceived as having comparatively lower prices and attractive promotions in comparison to traditional department stores, while traditional department stores have competitive advantages in terms of the other
SYNOPSIS ON
“A COMPARATIVE STUDY OF CUSTOMER PERCEPTION OF FACTORY OUTLET STORES TOWARDS TRADITIONAL DEPARTMENT STORES”
Guided By: Submitted By:
Prof. Prerna Bamoriya Deepak Singh chouhan MBA (III-Sem)
DEVI AHILYA VISHWA VIDHYALAYA, INDORE
INDEX
Particular’s Page No. 1. Introduction.......................................................................................3 2. Literature Review..............................................................................5 3. Rationale of the Study.....................................................................11 4. Objective of the Study......................................................................12 5. Research Methodology.....................................................................13 6. References.........................................................................................15
INTRODUCTION
Customers’ perception of two different types of retail stores factory outlet stores and traditional department stores as well as their purchasing Preferences. In addition, the research compares these preferences across demographics. It explores four critical factors which significantly influence customers’ perceptions of both types of retail store. Findings are base on a mall intercept survey with 100 customers across a range of demographics. The results indicate that factory outlet stores are perceived as having comparatively lower prices and attractive promotions in comparison to traditional department stores, while traditional department stores have competitive advantages in terms of the other
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