A Description of Qualitative Marketing Research
Abe would like to locate a new unit of his franchised fast-food restaurant chain. He orders an evaluation of several city blocks from a marketing research firm. The research firm will determine the population, population growth, income, and other important demographic information for the defined geographical area. The research company will be performing: marketing research market research a restaurant location study basic research
What is the difference between marketing research and market research?
-marketing research is the function that links the consumer, customer, and public to the marketer through information. Market research is the systematic gathering, recording, and analyzing of data with respect to a particular market (specific group in specific location)
Distinguish between "basic" research and "applied" research. Under what circumstances is each one appropriate?
-Basic: The main motivation is to expand man's knowledge , not to create or invent something. (ex: How did the universe begin?)
-Applied: designed to solve practical problems of the modern world, rather than to acquire knowledge for knowledge's sake. (ex: improve the energy efficiency of homes, offices, or modes of transportation)
How can the findings of the basic research reported in “Forget What You Know About Good Study Habits” be used by marketers?
-”For instance, instead of sticking to one study location, simply alternating the room where a person studies improves retention. So does studying distinct but related skills or concepts in on” - memory retention, display same ads in different environments.
All of the following questions are guidelines for helping managers consider the cost of research and the value they expect to receive from conducting it EXCEPT:
a. Will the research help clarify problems or opportunities?
b. Will the research prevent product failure?
c. Will research identify changes that are occurring in the marketplace among consumers and/or
What is the difference between marketing research and market research?
-marketing research is the function that links the consumer, customer, and public to the marketer through information. Market research is the systematic gathering, recording, and analyzing of data with respect to a particular market (specific group in specific location)
Distinguish between "basic" research and "applied" research. Under what circumstances is each one appropriate?
-Basic: The main motivation is to expand man's knowledge , not to create or invent something. (ex: How did the universe begin?)
-Applied: designed to solve practical problems of the modern world, rather than to acquire knowledge for knowledge's sake. (ex: improve the energy efficiency of homes, offices, or modes of transportation)
How can the findings of the basic research reported in “Forget What You Know About Good Study Habits” be used by marketers?
-”For instance, instead of sticking to one study location, simply alternating the room where a person studies improves retention. So does studying distinct but related skills or concepts in on” - memory retention, display same ads in different environments.
All of the following questions are guidelines for helping managers consider the cost of research and the value they expect to receive from conducting it EXCEPT:
a. Will the research help clarify problems or opportunities?
b. Will the research prevent product failure?
c. Will research identify changes that are occurring in the marketplace among consumers and/or