A Look Inside Mcdonald's Global Supply Chain
A Look Into McDonald’s Global Supply Chain
“….here at McDonald’s, our values are relative to the inclusivity of our entire system. So our franchisees are a very diverse group who give us tremendous ideas about how to get deeper and broader into the marketplace and satisfy our customers’ needs. Our supply chain is very diverse. And what that helps us with are a number of things from just innovation around creativity and products all the way through to new ideas about how we could be more efficient and pass those savings on to the customers and thereby enhance our shareholders’ value….”
-Don Thompson, President and CEO of The McDonald’s Corporation
Introduction
McDonald’s is the largest and leading fast food restaurant chain in the world. (Exhibit 1) More than 34,000 local restaurants are serving approximately 69 million people in 119 countries each day (The McDonald’s Corporation website). McDonald’s mission is to be “their customer’s favorite place and way to eat.” This is achieved by serving a variety of menu items like chicken products, breakfast items, classic hamburgers and signature sandwiches, milkshakes, soft drinks and premium coffee beverages. The fast food chain took serious considerations in designing and offering menu items that are sensitive to their customers’ culture, religious dietary restrictions, and awareness in healthy eating. By adding these options, the corporation found new ways to establish a footing in that particular community or society, as well as increase overall sales for the organization.
The U.S. corporation started in 1940 by Maurice and Richard MacDonald. These two brothers originally established their business much like most diners in their area, with a drive-in serviced by carhops and an extensive menu for customers. The brothers noticed that they spent more time concerned with replacing carhops and cooks and not focusing on what could make their business unique. In an attempt to differentiate their restaurant from
“….here at McDonald’s, our values are relative to the inclusivity of our entire system. So our franchisees are a very diverse group who give us tremendous ideas about how to get deeper and broader into the marketplace and satisfy our customers’ needs. Our supply chain is very diverse. And what that helps us with are a number of things from just innovation around creativity and products all the way through to new ideas about how we could be more efficient and pass those savings on to the customers and thereby enhance our shareholders’ value….”
-Don Thompson, President and CEO of The McDonald’s Corporation
Introduction
McDonald’s is the largest and leading fast food restaurant chain in the world. (Exhibit 1) More than 34,000 local restaurants are serving approximately 69 million people in 119 countries each day (The McDonald’s Corporation website). McDonald’s mission is to be “their customer’s favorite place and way to eat.” This is achieved by serving a variety of menu items like chicken products, breakfast items, classic hamburgers and signature sandwiches, milkshakes, soft drinks and premium coffee beverages. The fast food chain took serious considerations in designing and offering menu items that are sensitive to their customers’ culture, religious dietary restrictions, and awareness in healthy eating. By adding these options, the corporation found new ways to establish a footing in that particular community or society, as well as increase overall sales for the organization.
The U.S. corporation started in 1940 by Maurice and Richard MacDonald. These two brothers originally established their business much like most diners in their area, with a drive-in serviced by carhops and an extensive menu for customers. The brothers noticed that they spent more time concerned with replacing carhops and cooks and not focusing on what could make their business unique. In an attempt to differentiate their restaurant from
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