Although life insurance has traditionally been one of the most popular forms of saving in South Korea, the segment is now mature and has limited growth opportunities compared to corresponding segments in China and India. The life segment is expected to record robust growth over the next five years, driven by its rapidly aging population and demand for retirement protection products. The segment’s written premium value is expected to increase from KRW100.2 trillion (US$89.0 billion) in 2012 to KRW142.9 trillion (US$134.5 billion) in 2017, after recording a CAGR of 7.3% between now and 2017.
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The popularity of bancassurance in distributing life insurance is expected to support segmental growth over the next five years. The bank’s proactiveness in cross-selling life insurance products will support the growth. Following an increase in the accessibility of formal banking services for the South Korean population, bancassurance grew between 2008 and 2012. By 2012, it had become the largest distribution channel in the segment, representing 47.6% share of South Korea’s total life insurance new business written premium. Although there is no vertical integration between banks and insurers in South Korea, the country’s