ISSN: 2319-4421
22
A Study of Investors Preference towards Various Investments Avenues in Dehradun District
V. Alagu Pandian, Faculty Member , Institute of Cooperative Management, Dehradun G. Thangadurai, Assistant Professor, Department of Commerce (C.A, E.C), A.N.J.A College, Sivakasi.
ABSTRACT
The major features of an investment are safety of principal amount, liquidity, income stability, appreciation and easy transferability. A variety of investment avenues are available such as shares, bank, companies, gold and silver, real estate, life insurance, postal savings and so on. All the investors invest their surplus money in the above mentioned avenues based on their risk taking attitude. “No pain no gain” it is the golden principle of investment management. In this fast moving world, we can earn more and more money. More risk leads to more profit. Investors can not avoid risk but they can minimize the risk by investing their money in various forms of investments so that they can get a moderate profit. Hence the researcher has concluded that most of the investors prefer bank deposits followed by gold investment in the study Area.
amount can produce considerable rewards over the longterm. But we need to make the decision of how much to invest and where to invest. To choose wisely, we need to know the investment options thoroughly. But there will be a confusion among the people for the selection of best investment avenues and this is the major problem of the investors. While investing money, the investors are having a lack of awareness of investment alternatives. When they take investment decisions they have to pay more attention to safety, liquidity, returns, risks, tax benefits and so on in addition to the investments option. The above factors will confuse the investors while investing the money. The investor should be careful in selecting the
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