A study on account holders
A Study on Account Holders’ perception towards internet banking
Abstract
Tremendous progress in the field of information technology has reduced the world to a global village and it has caused unprecedented changes in the banking industry. Huge developments in the technology of telecommunications and electronic data processing have further stimulated these changes. Internet banking is new jargon frequently used in banking circles. Today, banks are switching to multi-channel distribution of financial services through internet. It helps the banks to launch new channels to gain competitive advantage, reduce their costs, improve their financial services, enlarge their customer databases, progress their financial positions through innovative products. In the competitive world Internet -banking is used as a strategic tool by the banking sector to attract and retain customers. The present paper covers customers’ perspectives on Internet banking services.
Introduction
Today, Indian banks are working under intense competition from new generation banks and foreign banks. Banks are embracing new and cost effective delivery channel. Offering attractive value added services is the only way to retain and attract the customers. Banking Industry is experiencing rapid changes due to availability and usage of alternate channels. Technology plays a major role in the development of alternate channels and interactions between customers and banks. The internet is revolutionizing the banking industry to conduct its business through online familiarly called as Internet banking or online banking. It offers personalized services through the web portals. Internet banking involves use of Internet for delivery of banking products & services. It provides enormous benefits to consumers like Access his accounts at anytime and from any location with ease and least cost. This paper highlights the users’ perception towards the Internet banking.
Statement of the Problem Banking is
Abstract
Tremendous progress in the field of information technology has reduced the world to a global village and it has caused unprecedented changes in the banking industry. Huge developments in the technology of telecommunications and electronic data processing have further stimulated these changes. Internet banking is new jargon frequently used in banking circles. Today, banks are switching to multi-channel distribution of financial services through internet. It helps the banks to launch new channels to gain competitive advantage, reduce their costs, improve their financial services, enlarge their customer databases, progress their financial positions through innovative products. In the competitive world Internet -banking is used as a strategic tool by the banking sector to attract and retain customers. The present paper covers customers’ perspectives on Internet banking services.
Introduction
Today, Indian banks are working under intense competition from new generation banks and foreign banks. Banks are embracing new and cost effective delivery channel. Offering attractive value added services is the only way to retain and attract the customers. Banking Industry is experiencing rapid changes due to availability and usage of alternate channels. Technology plays a major role in the development of alternate channels and interactions between customers and banks. The internet is revolutionizing the banking industry to conduct its business through online familiarly called as Internet banking or online banking. It offers personalized services through the web portals. Internet banking involves use of Internet for delivery of banking products & services. It provides enormous benefits to consumers like Access his accounts at anytime and from any location with ease and least cost. This paper highlights the users’ perception towards the Internet banking.
Statement of the Problem Banking is