a study on customer perception
ANALYSIS
This study was conducted to find out the Dealer’s perception about JK Tyre, Personal interview with questionnaire of dealer’s are taken. I have designed this questionnaire to find out what a dealer think about the company’s policy, after sales service , product quality , demand of the product in market and the feedback which he received from the customer. These information’s helped me in finding out the overall perception of a dealer about the company.
To find out the overall perception of a customer i have divide the Study into five parts
1. PRODUCT DEMAND
2. COMPANY’S POLICY
3. PRODUCT QUALITY
4. AFTER SALES SARVICE
5. CUSTOMERS FEEDBACK
This survey was conducted on 30 dealers and the results are given below –
Purchase type in Truck & bus tyre mrket (on cash or on the credit)
Fig. 2.1
Truck $ bus market Tyre Selling is based on 20% cash and 80% on the credit
On the credit base purchase dealer can easily sell a product from which he can earn a good profit
On the credit base purchase customer preference or choice is very low
PRODUCT DEMAND
Most demanded nylon tyre brand
Fig. 2.2
After analysing the above pie-chart following conclusions can be drawn
1. On cash purchase MRF is a most demanded brand in Bias tyre segment followed by Appolo 2.JK Tyre is 3rd most demanded tyre in bias segment so they have a good opportunity to increase their market share
Most demanded TBR tyre brand
Fig. 2.3
MICHELIN
Demand of Jk tyre in market
Fig. 2.4
After analysing the above pie-chart following conclusions can be drawn
1. According to the dealers Demand of Jk tyre is not good in the truck & bus tyre market
2. Mostly Dealers think that customer are not giving first preference to Jk tyre only 6.25 % dealer said that they have a good demand for Jk tyre.
Most demanded Jk product in market
Fig. 2.5
This study was conducted to find out the Dealer’s perception about JK Tyre, Personal interview with questionnaire of dealer’s are taken. I have designed this questionnaire to find out what a dealer think about the company’s policy, after sales service , product quality , demand of the product in market and the feedback which he received from the customer. These information’s helped me in finding out the overall perception of a dealer about the company.
To find out the overall perception of a customer i have divide the Study into five parts
1. PRODUCT DEMAND
2. COMPANY’S POLICY
3. PRODUCT QUALITY
4. AFTER SALES SARVICE
5. CUSTOMERS FEEDBACK
This survey was conducted on 30 dealers and the results are given below –
Purchase type in Truck & bus tyre mrket (on cash or on the credit)
Fig. 2.1
Truck $ bus market Tyre Selling is based on 20% cash and 80% on the credit
On the credit base purchase dealer can easily sell a product from which he can earn a good profit
On the credit base purchase customer preference or choice is very low
PRODUCT DEMAND
Most demanded nylon tyre brand
Fig. 2.2
After analysing the above pie-chart following conclusions can be drawn
1. On cash purchase MRF is a most demanded brand in Bias tyre segment followed by Appolo 2.JK Tyre is 3rd most demanded tyre in bias segment so they have a good opportunity to increase their market share
Most demanded TBR tyre brand
Fig. 2.3
MICHELIN
Demand of Jk tyre in market
Fig. 2.4
After analysing the above pie-chart following conclusions can be drawn
1. According to the dealers Demand of Jk tyre is not good in the truck & bus tyre market
2. Mostly Dealers think that customer are not giving first preference to Jk tyre only 6.25 % dealer said that they have a good demand for Jk tyre.
Most demanded Jk product in market
Fig. 2.5