EXECUTIVE SUMMARY
The report is based on healthcare industry and deals with the analysis of the industry on various parameters. It gives an overview of the industry and goes on to test the healthcare industry further in the subsequent chapters.
The focus of the report is getting an over view of the health services market, its policy framework, the business models of the hospital and technological developments in the healthcare sector. The report also compares the Indian healthcare industry with the U.S.A healthcare industry which is much more developed healthcare industry; this will help us recognize the gaps in the Indian healthcare industry.
The report has taken two of the India’s important healthcare service providers i.e. Narayana Hrudayalaya and Apollo Hospitals into its analysis. Where Narayana Hrudayalaya on one hand has achieved the pinnacle in providing affordable and quality healthcare to the masses, Apollo Hospitals on the other hand is the leading player in India in the field of healthcare.
The report also discusses the future of the Indian healthcare industry and gives an overview about the effects of the various steps taken and where is the Indian healthcare sector heading. This will give us an idea about what measures should be taken to further improve the state of the Indian healthcare.
CHAPTER 1
INTRODUCTION 1.1. BACKGROUND
Healthcare began as a purely reactionary, medicinal practice, in which people learned the medicinal properties of plants through trial and error, and then passed on that knowledge to others. It later became a subject of purposeful study by many different cultures, including the Persian, Egyptian, Greco-Roman, Indian, and Chinese cultures.
In the 19th century, there were numerous technological, chemical, and biological advances that gave physicians the means to better understand, diagnose, and treat ailments. The discoveries included
Bibliography: “Healthcare Services in India 2012:The Path Ahead”, a report by ASSOCHAM and YES Bank, 2009 Rupa Chanda, “ Foreign Investment in Hospitals in India: Status and Implications” http://www.kpmg.com/IN/en/WhatWeDo/Industries/Documents/IM/Indian%20Pharma%20Outlook.pdf “Healthcare Services in India 2012:The Path Ahead”, a report by ASSOCHAM and YES Bank, 2009