A Study on Influence of Media on Buying Habits of Women
A STUDY ON Influence Of Media on Buying Habits Of Women
PROJECT REPORT 2009 – 2010
Submitted by Priyanka M Rao
Roll No 15
II Semester,
MBA (TT),
School Of Management Studies,
CUSAT
[pic]
Under the Guidance of Dr. Prof. P. R. Wilson
School Of Management Studies,
CUSAT
CONTENTS
Chapter No. Title
CHAPTER – I
PART A ● INTRODUCTION
PART B ● REVIEW OF LITERATURE
CHAPTER – II ●RESEARCH METHODOLOGY ●Introduction ●Formulation of research problem ●Statement of the problem ●Pilot Study ●Aim of study ●Objectives ●Research Design ●Operational Definitions ●Universe ●Inclusion Criteria ●Exclusion Criteria ●Pre Test ●Tools of data collection ●Method of Data Collection ●Statistical Analysis ●Limitation of the Study III DATA ANALYSIS AND INTERPRETATION IV FINDINGS SUGGESTIONS CONCLUSION
CHAPTER – I
INTRODUCTION
Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual's capacity to act autonomously — sometimes being ascribed an influence reminiscent of the telescreens of the dystopian novel 1984. Mid 20th-century empirical studies, however, suggested more moderate effects of the media. Current scholarship presents a more complex interaction between the media andsociety, with the media on generating information from a network of relations and influences and with the individual interpretations and evaluations of the information provided, as well as generating information outside of media contexts. The consequences and ramifications of the mass media relate not merely to the way newsworthy events are perceived (and which are reported at
PROJECT REPORT 2009 – 2010
Submitted by Priyanka M Rao
Roll No 15
II Semester,
MBA (TT),
School Of Management Studies,
CUSAT
[pic]
Under the Guidance of Dr. Prof. P. R. Wilson
School Of Management Studies,
CUSAT
CONTENTS
Chapter No. Title
CHAPTER – I
PART A ● INTRODUCTION
PART B ● REVIEW OF LITERATURE
CHAPTER – II ●RESEARCH METHODOLOGY ●Introduction ●Formulation of research problem ●Statement of the problem ●Pilot Study ●Aim of study ●Objectives ●Research Design ●Operational Definitions ●Universe ●Inclusion Criteria ●Exclusion Criteria ●Pre Test ●Tools of data collection ●Method of Data Collection ●Statistical Analysis ●Limitation of the Study III DATA ANALYSIS AND INTERPRETATION IV FINDINGS SUGGESTIONS CONCLUSION
CHAPTER – I
INTRODUCTION
Mass media plays a crucial role in forming and reflecting public opinion, connecting the world to individuals and reproducing the self-image of society. Critiques in the early-to-mid twentieth century suggested that media weaken or delimit the individual's capacity to act autonomously — sometimes being ascribed an influence reminiscent of the telescreens of the dystopian novel 1984. Mid 20th-century empirical studies, however, suggested more moderate effects of the media. Current scholarship presents a more complex interaction between the media andsociety, with the media on generating information from a network of relations and influences and with the individual interpretations and evaluations of the information provided, as well as generating information outside of media contexts. The consequences and ramifications of the mass media relate not merely to the way newsworthy events are perceived (and which are reported at