I, Pooja Mittal, MBA student from Gitarattan International Business School (IP University), seek your cooperation in connection with the project work. The fundamental aim of this study is “Gauging the Consumption Pattern of Juices”. Your frank and sincere reply will help me understand the topic in detail and provide true results of the study.
Thank you very much for spending your precious time and cooperation. Personal Details: Name | | Age | | Gender | | Occupation | |
1) Which juice do you prefer to drink? a) Real Juice b) Tropicana Juice c) Other, please specify ………………………………….
2) What is frequency of consumption of your preferred juice?
| Real Juice | Tropicana Juice | Other | a) Daily | | | | b) Weekly | | | | c) Fortnightly | | | | d) Monthly | | | | e) Rarely | | | |
3) On what occasions do you often consume the fruit juice?
| Real Juice | Tropicana Juice | Other | a) Feeling thirsty | | | | b) During parties | | | | c)Without any reason | | | | If any other reason, please specify....................................................................
4) Rank the following characteristics of fruit juice, which induces you to buy it.
| Real Juice | Tropicana Juice | Other | a) Price | | | | b) Quality | | | | c) Taste | | | | d) Quantity | | | | e) Brand | | | | f) Varieties available | | | |
5) How do you view canned juices as compared to fresh juices?
a) As good as fresh juice
b) Have artificial added flavour
c) Healthy
d) Contains preservatives
e) Any other, please specify …………………………………………………..
6) How do you view fruit juice? | Real Juice | Tropicana Juice | Other | a) As a healthy drink | | | | b) As a substitute to real fruits | | | | c) As an aid to put off thirst | | | | d) Easily