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A study on strategies practices in RMG industry in Bangladesh

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A study on strategies practices in RMG industry in Bangladesh
A study on strategies practices in RMG industry in Bangladesh
Presented By
Muhammad Zahid Hasan
ID: 1404053
Ev.MBA-4

Introduction
The industrial sector is dominated by
RMG industry in Bangladesh, an export oriented industry, and it is well-known as goose that lays the golden eggs for over thirty years. This RMG industrial sector now-a-days dominates the modern economy in export earnings and employment generation. The RMG sector‘s contributions to the country‘s export earnings are around 77%.

Objectives
General Objective: To familiar with different

types of strategies used in RMG industry in
Bangladesh.
Specific Objective: Analysis the particular strategic fit for the organization.

Strategy Analysis
 Low-cost provider strategy

The company’s strategic target is meaningfully lower costs than rivals but not necessarily the absolute lowest possible cost
Sustainability

RMG factories engage in sustainable business because it intends to serve and prevail in the long run.
 Adaptability

With time, the needs of stakeholders, environment and the people change and so the group evolves to cope up with the change; keeping the Vision,
Mission and Values intact.
 Human Capital Management

considering human resources as its greatest assets and so it strives to preserve, nurture and develop the people to perform at their fullest potential.
 Diversification

focusing on diversification as much as it values the core business because it believes that continuous improvement comes with continuous efforts to grow

Findings
Overall RMG Industries follow a common frame of

strategy but their vision, mission, goals may be different. Competitive pricing is the unique revenue strategy Unique competitive advantage on cost of labor
There is a similarity are mostly activism in marketing and selling, availability of local raw materials, delivery reliability, and level of backward linkage.
There is a lack of safety measures in their strategy Recommendations
Infrastructure

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