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Business controlled assessment
To investigate the marketing strategies adopted by a number of locally owned businesses and those of a large limited company.
Im going to be investigating the various different marketing strategies used by two local businesses and a large limited company. To do this I will be using secondary research which is information that has already been found, and I will be using primary research, which is information that I have found myself.
Background research
Berkshire cycle are a bike shop in Crowthorne high street. Berkshire cycles acts as a sole trader.The products that they sell are bikes, helmets, tyres and cycling accessories.
New bloom are a small flower shop in Crowthorne high street. New bloom acts as a sole trader. The products they sell are flowers, balloons and bouquets.
O2 is a public limited company. The main products that they sell are mobile phones and contracts however they offer their customers sports and various different concert tickets.
Research analysis
In my questionnaire, 40% of people said that they had seen advertising for Berkshire cycles in magazines and 16% of the people had seen advertising in flyers/ newspapers. This is an extremely high percentage which indicates that these are effective and appropriate forms of advertising. On The other hand, 35% of people who have heard of Berkshire cycles have not seen any advertising of any form. This suggests that Berkshire cycles need to use other effective methods such as internet advertising due to the fact that a higher percentage of customers will see them. 45% of people said that they think the most effective way of advertising is television adverts. If berkshire cycles used this idea, they would almost certainly gain more customers however they would have to weigh up the costs of TV advertising.
O2 carries out quantitative research, where they ask lots of different questions to their customers to see how satisfied they are with their
To investigate the marketing strategies adopted by a number of locally owned businesses and those of a large limited company.
Im going to be investigating the various different marketing strategies used by two local businesses and a large limited company. To do this I will be using secondary research which is information that has already been found, and I will be using primary research, which is information that I have found myself.
Background research
Berkshire cycle are a bike shop in Crowthorne high street. Berkshire cycles acts as a sole trader.The products that they sell are bikes, helmets, tyres and cycling accessories.
New bloom are a small flower shop in Crowthorne high street. New bloom acts as a sole trader. The products they sell are flowers, balloons and bouquets.
O2 is a public limited company. The main products that they sell are mobile phones and contracts however they offer their customers sports and various different concert tickets.
Research analysis
In my questionnaire, 40% of people said that they had seen advertising for Berkshire cycles in magazines and 16% of the people had seen advertising in flyers/ newspapers. This is an extremely high percentage which indicates that these are effective and appropriate forms of advertising. On The other hand, 35% of people who have heard of Berkshire cycles have not seen any advertising of any form. This suggests that Berkshire cycles need to use other effective methods such as internet advertising due to the fact that a higher percentage of customers will see them. 45% of people said that they think the most effective way of advertising is television adverts. If berkshire cycles used this idea, they would almost certainly gain more customers however they would have to weigh up the costs of TV advertising.
O2 carries out quantitative research, where they ask lots of different questions to their customers to see how satisfied they are with their