Advertising Strategy
INTRODUCTION
Consumer product are basically goods that are bought for personal or household use, as distinguished from capital goods or producer's goods, which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing, food, and other goods as well as utilities, entertainment, and other services. Whilst b2b is business-to-business product. Business to Business is a service based companies as opposed to any form of ‘B2C’ (Business to Consumer) company. B2B product-oriented company or strictly a web-based B2B firm. An example of a B2B product is, e.g: Selling office equipment to companies who wish to upgrade their existing furniture.
CONSUMER PRODUCT
Determining selling premises, product preposition and product image
The Converse shoes premises that it is the worlds’ recognised shoe and widely worn by men, women and children. The packaging that Converse supply people with is brown boxes with flip lids and a key ring is often supplied with the box. In terms of appearance, the Converse footwear has divided into two different types that is of a high top and low top boot. The low top is cut just below the ankle while the high top is an ankle boot. It also comes in many different colour and funky designs. There is a logo on the heel of the rubber facing outwards and a patch on the outer side of each shoe with their famous logo on the tongue of the shoe.
Furthermore, the materials used for the Converse shoe is mainly made out of thinness canvas with a rubber and toe piece. The laces are mostly white the metal eyelets are used to hold the laces in place whether it is worn criss crossed or straight across. The wear ability of these shoes is that it provides with any size you want and is extremely comfortable. Unfortunately the lifespan of these shoes is only about 8 to 10 months if it is worn regularly. It
Consumer product are basically goods that are bought for personal or household use, as distinguished from capital goods or producer's goods, which are used to produce other goods. The general economic meaning of consumer goods encompasses consumer services. Thus the market basket on which the Consumer Price Index is based includes clothing, food, and other goods as well as utilities, entertainment, and other services. Whilst b2b is business-to-business product. Business to Business is a service based companies as opposed to any form of ‘B2C’ (Business to Consumer) company. B2B product-oriented company or strictly a web-based B2B firm. An example of a B2B product is, e.g: Selling office equipment to companies who wish to upgrade their existing furniture.
CONSUMER PRODUCT
Determining selling premises, product preposition and product image
The Converse shoes premises that it is the worlds’ recognised shoe and widely worn by men, women and children. The packaging that Converse supply people with is brown boxes with flip lids and a key ring is often supplied with the box. In terms of appearance, the Converse footwear has divided into two different types that is of a high top and low top boot. The low top is cut just below the ankle while the high top is an ankle boot. It also comes in many different colour and funky designs. There is a logo on the heel of the rubber facing outwards and a patch on the outer side of each shoe with their famous logo on the tongue of the shoe.
Furthermore, the materials used for the Converse shoe is mainly made out of thinness canvas with a rubber and toe piece. The laces are mostly white the metal eyelets are used to hold the laces in place whether it is worn criss crossed or straight across. The wear ability of these shoes is that it provides with any size you want and is extremely comfortable. Unfortunately the lifespan of these shoes is only about 8 to 10 months if it is worn regularly. It