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Adwords Advanced Display Study Guide

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Adwords Advanced Display Study Guide
Exam study guides
Display Advanced
Display ads on the Google Display Network
Display ads on YouTube
Display ads on mobile devices
Display Advanced PDF Download

Display ads on the Google Display Network
Understanding the value of display and the Google Display Network
About the Google Display Network
Google Display Network and YouTube on computers, mobile devices, and tablets
The value of display advertising on the Google Display Network
Benefits for brand and direct response advertisers
Media purchase options on the Google Display Network
Display inventory and ad formats on the Google Display Network

Plan a Google Display Network Campaign
The value of planning ahead
How to plan a display campaign
About enhanced campaigns
Using your upgraded ad extensions
Best practices for direct response campaigns

Create your ads
Ad Formats for The Google Display Network
Using the Display Ad Builder
Best Practices for Display Ads
Display Ad Policies

Implement a campaign
Create a new campaign
Target your campaign
Bidding features on the Display Network
Setting bid adjustments

Measure performance
Understanding Campaign Performance
Running AdWords Reports

Optimize and refine
Introduction to Refining and Optimizing
Advanced Google Display Network Optimization Features
Additional Google Display Network Tools

About the Google Display Network
The Display Network is a collection of partner websites and specific Google websites -- including Google Finance, Gmail, Blogger, and YouTube -- that show AdWords ads. This network also includes mobile sites and apps. If you've ever seen an AdWords ad on your favorite news site or in your Gmail account, and wondered how it got there, now you know: Websites like these are part of the Google Display Network.

When showing ads on the Display Network, you can reach a wide range of customers with broad interests, choose which sites or pages to appear on, and engage users with appealing ad
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