Lab Questions
Lab Week 2 Topic:
Selling on the Web: Revenue Models and Building a Web Presence
1 Lab Questions
Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph, provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed.
ANS:
Make sure you place the ad correctly - Ads that people can’t see won’t be clicked on, so make sure the ads are located in a prime spot that will generate interest.
Consider linking text - This helps to make the ad stand out more and gives a better chance for the …show more content…
viewer to actually read the ads. Secondly, since the ads are embedded within the text, it’s harder for the viewer to miss.
Put small, relevant images next to your ads - This has been show to increase ad revenue because this attracts attention to the ads, and people are tricked into thinking that the picture is content related to the ad.
Make the ads relevant - The best part of contextual advertising is that the ads are relevant to your site. Google and Yahoo both target their ads decently well, but Google Adsense definitely has the best ads that are relevant to your site.
Keep to one theme - This kind of ties in with making your ads relevant, but make sure your website concentrates one one certain type of category. For example, GameSpot.com is a site that focuses on games, while IGN.com has sections over games, movies, comics, cars, etc.
Do your research - Each publisher allows you to create separate channels for your ads so you can track how each individual ad unit is doing. Look over your ads and see which ones are performing the best, and then make a judgement as to which ads you should keep and which ones you should alter or get rid …show more content…
of.
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
ANS: "Customer-centric" means creating a Web site that is centered around customer wants and needs. Savvy businesses are realizing that focusing their site on customer benefits and ensuring its visitors a unique experience are key drivers of sales, loyalty, and much-desired word-of-mouth advertising.
By proactively considering the needs, wants, and beneficial preferences of your customers, you can make more effective decisions about the content, offerings, design, and processes available on your site.
In one paragraph, define the term “presence.” Write an additional paragraph in which you explain why companies that do business on the Web should be more concerned about presence than firms that operate only in the physical world.
ANS: The ability to detect the electronic presence of other users who are connected to the Internet, through a PC or mobile device, and whether they are available in real time. Presence services are commonly provided through applications like Finger, SMS, instant messaging clients, and discussion forums, although a number of companies are developing products in other areas that leverage presence, such as VoIP. The term Web presence also refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence. When a web site has a strong online presence, it is easy to find. Places like Google, Facebook, Twitter, other search engines, other web site, and other online gathering places can be a source of online presence. When a site can be found in any or all of the previously mentioned web avenues, then it has a strong online presence. This strong presence can be seen when it seems like one is constantly finding a web site with very little effort. As we consider the direction of media and the internet, one must realize that a strong online presence is vital to making a business stronger and more visible when compared to your competitors.
Describe two possible service-for-fee offerings that could be introduced on smart phones in the near future.
These would be services delivered to the phone by the wireless carrier, which would charge a monthly subscription fee for the service. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.
ANS:
Guide:Offering mobile device management services - With more employees becoming road warriors and spending more time away from their desks, enterprises and SMBs need a network solution provider to help them manage the many mobile devices and keep those devices -- and the company's data -- safe. This could be a lucrative opportunity for networking solution providers looking to break into offering mobile device management services.
To help you manage the proliferation of mobile devices in your workplace and the growing demand for secure access to corporate data, IBM Mobile Enterprise Services provides an integrated suite of capabilities for smartphones, tablets and rugged wireless devices—including Apple iPhone and iPad, Google Android, BlackBerry smartphones and BlackBerry PlayBook, and Windows Mobile
devices.
With a robust set of standard and customized services that help align your business strategies with your mobile requirements, our mobile portfolio includes strategy assessment and infrastructure design services, lifecycle management, mobile messaging and mobile enterprise application management. We help you optimize cost and efficiency with flexible services (including managed and subscription-based offerings), and enhance mobile-user productivity with best-practices processes and advanced technologies.
2
Selling on the Web: Revenue Models and Building a Web Presence
1 Lab Questions
Write a paragraph in which you describe the conditions under which a Web site could become profitable by relying exclusively on advertising revenue. In a second paragraph, provide an example of a company not mentioned in the chapter that is using the advertising-supported model and that is likely to be successful in the long run. Explain why you think it will succeed.
ANS:
Make sure you place the ad correctly - Ads that people can’t see won’t be clicked on, so make sure the ads are located in a prime spot that will generate interest.
Consider linking text - This helps to make the ad stand out more and gives a better chance for the …show more content…
viewer to actually read the ads. Secondly, since the ads are embedded within the text, it’s harder for the viewer to miss.
Put small, relevant images next to your ads - This has been show to increase ad revenue because this attracts attention to the ads, and people are tricked into thinking that the picture is content related to the ad.
Make the ads relevant - The best part of contextual advertising is that the ads are relevant to your site. Google and Yahoo both target their ads decently well, but Google Adsense definitely has the best ads that are relevant to your site.
Keep to one theme - This kind of ties in with making your ads relevant, but make sure your website concentrates one one certain type of category. For example, GameSpot.com is a site that focuses on games, while IGN.com has sections over games, movies, comics, cars, etc.
Do your research - Each publisher allows you to create separate channels for your ads so you can track how each individual ad unit is doing. Look over your ads and see which ones are performing the best, and then make a judgement as to which ads you should keep and which ones you should alter or get rid …show more content…
of.
In two paragraphs, explain why a customer-centric Web site design is so important, yet is so difficult to accomplish.
ANS: "Customer-centric" means creating a Web site that is centered around customer wants and needs. Savvy businesses are realizing that focusing their site on customer benefits and ensuring its visitors a unique experience are key drivers of sales, loyalty, and much-desired word-of-mouth advertising.
By proactively considering the needs, wants, and beneficial preferences of your customers, you can make more effective decisions about the content, offerings, design, and processes available on your site.
In one paragraph, define the term “presence.” Write an additional paragraph in which you explain why companies that do business on the Web should be more concerned about presence than firms that operate only in the physical world.
ANS: The ability to detect the electronic presence of other users who are connected to the Internet, through a PC or mobile device, and whether they are available in real time. Presence services are commonly provided through applications like Finger, SMS, instant messaging clients, and discussion forums, although a number of companies are developing products in other areas that leverage presence, such as VoIP. The term Web presence also refers to an individual or business having an established existence on the World Wide Web, through a Web site, e-mail, Internet advertising, blog, or a collection of Web files. Web presence is also called Internet presence. When a web site has a strong online presence, it is easy to find. Places like Google, Facebook, Twitter, other search engines, other web site, and other online gathering places can be a source of online presence. When a site can be found in any or all of the previously mentioned web avenues, then it has a strong online presence. This strong presence can be seen when it seems like one is constantly finding a web site with very little effort. As we consider the direction of media and the internet, one must realize that a strong online presence is vital to making a business stronger and more visible when compared to your competitors.
Describe two possible service-for-fee offerings that could be introduced on smart phones in the near future.
These would be services delivered to the phone by the wireless carrier, which would charge a monthly subscription fee for the service. Write one paragraph for each service in which you outline the profit potential and risk of losses for each.
ANS:
Guide:Offering mobile device management services - With more employees becoming road warriors and spending more time away from their desks, enterprises and SMBs need a network solution provider to help them manage the many mobile devices and keep those devices -- and the company's data -- safe. This could be a lucrative opportunity for networking solution providers looking to break into offering mobile device management services.
To help you manage the proliferation of mobile devices in your workplace and the growing demand for secure access to corporate data, IBM Mobile Enterprise Services provides an integrated suite of capabilities for smartphones, tablets and rugged wireless devices—including Apple iPhone and iPad, Google Android, BlackBerry smartphones and BlackBerry PlayBook, and Windows Mobile
devices.
With a robust set of standard and customized services that help align your business strategies with your mobile requirements, our mobile portfolio includes strategy assessment and infrastructure design services, lifecycle management, mobile messaging and mobile enterprise application management. We help you optimize cost and efficiency with flexible services (including managed and subscription-based offerings), and enhance mobile-user productivity with best-practices processes and advanced technologies.
2