The article, which I want to render, is written by Jeremy Grant and is called “Korean cars score in quality survey.” The author asserts that South Korean carmakers, that used to be ridiculed in the US for bad quality, have gained trust when Hyundai moved ahead in quality survey. As we see from the text, Hyundai became second after Toyota in the rankings by its performance. The article by Grant emphasizes on two logical parts of the text - how reputation and quality of South Korean cars changed over time, and how Japanese Toyota remained as the leading carmaker in the automotive industry.
From the first part of the text we clearly see good changes in the quality survey in South Korean cars, or more precisely Hyundai. The JD Power and Associates ‘initial quality’ gives the number of problems reported by a customer within the first ninety days of ownership. These numbers, in Hyundai and Kia Motor case, have decreased by 57 percent per six years, dropped from 272 to 117 problems per 100 vehicles. By making such progress the Koreans became the leaders in the European market, moved ahead of Detroit and became a worthy competitor for Japanese Toyota.
The second part of the text observes how Japanese Toyota dominates in the marker by its quality and authoritative reputation for a long time and does not seem easing off. Jeremy Grant points out that Toyota is dominant with the fewest problems reported for a long time, what in its turn creates a great and intense competition for such luxury brand of GM’s as Cadillac and Jaguar, owned by Ford. Even though General Motors and Ford narrowed the quality gap with Lexus, Toyota remains the biggest seller in the industry.
All things considered, it is clear that Hyundai is drastically making progress and at the same time intensively competing with Toyota and Detroit. Even though Detroit is trying to make a ground lost for Toyota and Honda, the carmakers across the board present