Preview

Bling H20 Essay Example

Satisfactory Essays
Open Document
Open Document
926 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bling H20 Essay Example
Bling H2O Case Study
By Ben Mathews 16946545

Question 1
Bling H2O water is water that goes through a nine step purification process including ozone, ultraviolet and micro – filtration. Which is then bottled into fancy bottles like the frosted bottle decorated with Swarovski crystals. The bling H2O website admits that this product is more about the image then its taste. From this information of bling H2O the potential target market for consumers in Australia for this certain type of bottled water is people who either would live in the urban areas of Australia which would include places like Inner city areas of the capitals cities of Australia who have a high income or high profiled people such as celebrities or athletes who are in the public eye everyday and can afford to get the $55+ bottles each time they want a new bottle of water and want to show off their image that they can afford this expensive drink to the public to prove how well off they are. Or another type of target market is people who want to act or seem like they are important people to the public by buying a bottle of this bling H2O and carrying it around to show off the public so that they seem rich and successful.
Question 2
The article (Koutsoukis, 2007, The real cost of bottled water) depicts the cost of the bottle water industry in Australia by how expensive it is to drink bottled water in Australia and how Australia’s love affair with bottled water is wasting other valuable resources like oil. Normal drinking water in Australia costs $1.20 a tonne where as Australian bottled water costs around $3000 a tonne. Australians overall spend over $350 million a year on bottled water and uses 314,000 barrels of oil a year to package.
The article ( Griffin, 2004, Water, water everywhere...) talks about the growth rate of bottled water in Australia grows by 20% per year and which are the leading brands of bottled water in Australia. With the growing demand of bottled water in Australia the

You May Also Find These Documents Helpful

  • Better Essays

    Brita

    • 3090 Words
    • 13 Pages

    Thirdly, the penetration of bottled water into the market has significantly hit Brita’s market-share as well as diminished its influence in public. Despite carrying out activities to educate the people about the ill-effects of bottled water, Brita has been unable to influence the public perception and has subsequently been side-lined in the market.…

    • 3090 Words
    • 13 Pages
    Better Essays
  • Powerful Essays

    Bling H20 Case Study

    • 912 Words
    • 4 Pages

    The expansion of products into overseas markets is a commonly used method for businesses to increase revenue; however, the latest product within the bottled water industry, Bling H20, is making headlines as this product sells at the starting price of $45 US. If this product were to hit the shores of Australia, the potential target market would be those who come from a high socio-economic class along with a selected amount of businesses and also the entertainment industry.…

    • 912 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Case Study

    • 459 Words
    • 2 Pages

    A new chapter in the bottled water industry has been written. Bling h2o, bottled in Tennessee at the English Mountain Spring, is an amalgam of modern sculpture, Hollywood, and truly great water. The brand’s creator, Hollywood screenwriter Kevin Boyd, envisioned a fine water presentation that made a statement equivalent to Cristal Champagne and Tiffany jewels. Boyd knows the importance of image and what your choice in bottled water conveys to the public. In Hollywood it seems the bottled water one carries has become an important prop and it has become the land of the up market waters - bottles are becoming statements of coolness and bling h2o was fashioned to make a defining statement. The mission was to offer a product with an exquisite face to match exquisite taste. The product is strategically positioned to target the expanding super-luxury consumer market…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The greatest downside of bottled water is its effect on the environment. Given the number of people taking bottled water, the environment is littered with emptied plastic bottles; only a small fraction of these bottles can be recycled. They therefore constitute environment problem. One of the problems facing the contemporary world is the problem of waste management. The government is spending a huge sum of money every year in order to manage this waste. Even if these plastic…

    • 501 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Geog 101

    • 951 Words
    • 4 Pages

    Cited: "Story of Bottled Water « The Story of Stuff Project." The Story of Stuff Project. N.p., n.d. Web. 28 Apr. 2013.…

    • 951 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Thus there has been increase in sales for bottled water that has been fueled by the successful marketing of it being a great alternative to soft drinks, coffee and other beverages. Its popularity also reflects a growing concern about chemical contamination of municipal drinking water supplies (Wordsworth). As Brita we want to make sure we help keep this trend going and replace bottled water with a more efficient method by carry a refillable water bottle which makes it easy, healthier and better for consumers.…

    • 1017 Words
    • 5 Pages
    Good Essays
  • Good Essays

    In “The Story Of Bottled Water” by Annie Leonard disputes the need for bottled water in our everyday life, insisting that they hurt us way more than benefit us. Annie Leonard explains in her video that bottled water is less regulated, less quality and basically less affordable than tap water (1). She believes that the bottled water industry are those who cause us to believe that tap water is unsafe through their misleading advertising (2). Another important example in the video also explains is the problem of disposing of all the water bottles (4).…

    • 610 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    5. You may simply replace the text following the bold terms with the appropriate outline information to complete this assignment. Make sure to pay close attention to the information called for and provide all necessary material.…

    • 2582 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    One problem has to do with what's in the bottles themselves. The Earth Policy Institute reports that 1.5 million barrels of oil per year, which is enough to fuel 100,000 cars for that same year, are required to satisfy Americans' demand for bottled water. That's because PET, or polyethylene terephthalate, the plastic used in water bottles, is derived from crude oil. And, according to the Earth Policy Institute article "Bottled Water: Pouring Resources Down the Drain," by Emily Arnold and Janet Larsen, this oil is being used to make some 2.7 million tons of plastic each year for bottling water around the globe.…

    • 671 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    In this article “The Case Against Bottled Water”, Petty and Trudeau (2008) claim that people should stop drinking bottled water. The first reasons consist that tap water has more quality control than bottled water. Also, dangerous substances are found in plastic water bottles. The second reasons is about the grave environmental consequences on the consumption bottled water. Statistics about energy consumption to produce bottle water, show that it is necessary a large quantity of freshwater. In addition, high energy consumptions is required to process a bottled of water for the consumer. Moreover, the environment and the food chain are vulnerable by the number of empty bottles that are thrown in inappropriate places. The last reasons is involving…

    • 248 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Tap and Bottled Water

    • 466 Words
    • 2 Pages

    Second Main Point: Bottled water companies manufacture demand for their own products with ad campaigns…

    • 466 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Secondly, bottled water creates tons and tons of pollution. America alone is adding 30 billion water bottles every year to the landfills. Also billions and billions of more water bottles are being added to the landfills from around the world. Most people look at bottled water as convenient but none of these water bottles are ever recycled. They end up in the landfills like every other plastic bottle. Half of the landfills are bursting with plastics, stats show in the next 25 years or so there won’t be enough landfill space remaining to dump all the plastics. We have to think about our future generations and preserve our land and cut back on plastic bottles.…

    • 500 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The bottles being discarded by the consumers are damaging the environment. 89 billion liters of water is being bottled each year, besides the number of bottles required to bottle this volume of water, the energy to transport this world wide is a problem in its self.…

    • 475 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Bottled water is very popular and easily available at most stores. Consumers spend a large amount on purchasing bottled water. People prefer bottled water over tap water because they are saved in plastic containers, which are less weighty. After consume these bottles, people discard the bottle instantly, thus removing the need to carry it around (Conis, 2008)…

    • 555 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Coca Cola Case Study

    • 1024 Words
    • 5 Pages

    ‘Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities, or neighborhoods’ (Kotler, Keller & Burton, 2009,p213). Coca-cola Amatil (CCA) is the local Coca-cola licensee, manufacturer and bottler operating in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea (AFR business case study) Mount Franklin as one of CCA’s brand certainly targeted in these countries, and especially for Australian urban people. As case study said that ‘as little as 20 years ago the market share of bottled water in Australia was almost zero’, means that focus on Australia as a target market because of it has a potential market. ‘Demographic segmentation is divide the market into groups on the basis of variables such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, and social class’ (Kotler, Keller & Burton, 2009, p215). According to the Australian Bottled Water Institute, bottled water is consumed by people…

    • 1024 Words
    • 5 Pages
    Good Essays