A deep breath. We’re waging a war. It seems that in any kind of business, there is somewhat of a battle to be fought, whether with the company itself or with other organizations vis-à-vis the company. As to how to skate through the rocky atmosphere with a graceful land from a triple hoop axel jump is discussed in the book, Sun Tzu: Art of War and Management although in a different view. Through its different principles in war, each concept is translated as to how it can be used in the business showground. The principles begin from making a decision whether waging a war is practical or not. In business perspective, this translates to the idea whether entering into a business would be rational. The viability of the decision would then be evaluated through examination of different factors like the battlefield, strengths and weaknesses of your own relative to the possible enemies, the external and uncontrollable factors, and a whole lot more. From this evaluation, a plan can be formulated and the action or implementation would follow. So before engaging in a business, market structure should be assessed by the organization. There must be a thorough valuation of the present political leadership in the area, the physical and infrastructural factors, competitive edges over competitors, motivational factors, and the climate of the field of business the organization desires to enter.
When already in the competing stadium, neck to neck battle with the other companies, one should learn how to fight. Hence, the art of attacking. As a competing organization in a fierce market, sitting on the safe side wouldn’t help much in the success of one’s business. There must be an action beyond just being protective but being combative in its positive sense. War, as repeatedly said in the book, is not promoted by Sun Tzu. If unnecessary, waging a war shouldn’t be done. But if aggressiveness is the only way to the security of one’s army and territory,