Boston Beer—Is Greater Growth Possible?
Boston Beer—Is Greater Growth Possible?
1. Have you ever tried one of the Boston Beer brews? If so, how did you like the taste? Was it worth the higher price?
I haven’t tried any one of the Boston Beer brews, so I’m not sure whether I will like its taste. I searched the key word “the Boston Beer” on the Internet, I found that there are three distinct characteristics of this brand’s beers: strong-flavor, unique package and high prices.
Although a lot of beer aficionados will pay for the high price, as an ordinary beer customer, I don’t think it deserve the higher price. I have two reasons:
Firstly, it is difficult for ordinary beer customers to distinguish which kind of beer have a good quality and which kind of beer haven’t. Not to mention, which brewery use premium ingredients to brew their beer. In most of time, we choose to buy a brand of beer just because its advertisement successfully leave its name in our mind or the recommendation from our friends.
On the other hand, we usually drink beer with our friends at home party. So our main objective is to have fun not enjoy tasting high-quality beers. Also, its unique package does not make sense to us. No one will collect them, so the simpler the better. We don’t want to pay the bill for its beautiful package. To pay the same money, we prefer to have more quantity to ensure everyone can have enough beer than ensure everyone can have high-quality beer. On this point, the Boston Beer will lose a big part of beer customers because of its high-price strategy.
In summary, the Boston Beer products do not deserve such a high price because their value in quality and package can’t be recognized by the general public.
2. The investment community evidently thought Boston Beer had great growth potential to have bid up the initial price so quickly. Why do you suppose so many fell into this trap? Or was Jim Koch a poor executive in not bringing Boston Beer up to their expectations?
So many people fell into this trap
1. Have you ever tried one of the Boston Beer brews? If so, how did you like the taste? Was it worth the higher price?
I haven’t tried any one of the Boston Beer brews, so I’m not sure whether I will like its taste. I searched the key word “the Boston Beer” on the Internet, I found that there are three distinct characteristics of this brand’s beers: strong-flavor, unique package and high prices.
Although a lot of beer aficionados will pay for the high price, as an ordinary beer customer, I don’t think it deserve the higher price. I have two reasons:
Firstly, it is difficult for ordinary beer customers to distinguish which kind of beer have a good quality and which kind of beer haven’t. Not to mention, which brewery use premium ingredients to brew their beer. In most of time, we choose to buy a brand of beer just because its advertisement successfully leave its name in our mind or the recommendation from our friends.
On the other hand, we usually drink beer with our friends at home party. So our main objective is to have fun not enjoy tasting high-quality beers. Also, its unique package does not make sense to us. No one will collect them, so the simpler the better. We don’t want to pay the bill for its beautiful package. To pay the same money, we prefer to have more quantity to ensure everyone can have enough beer than ensure everyone can have high-quality beer. On this point, the Boston Beer will lose a big part of beer customers because of its high-price strategy.
In summary, the Boston Beer products do not deserve such a high price because their value in quality and package can’t be recognized by the general public.
2. The investment community evidently thought Boston Beer had great growth potential to have bid up the initial price so quickly. Why do you suppose so many fell into this trap? Or was Jim Koch a poor executive in not bringing Boston Beer up to their expectations?
So many people fell into this trap