BRITISH AMERICAN TOBACCO
BRITISH AMERICAN TOBACCO
10 +11) Tobacco Growing
Tobacco thrives in poorer soils, providing farmers with a welcome alternative crop. In many cases, it provides a higher income than any other smallholder crop. It integrates well into environmentally friendly crop rotations, benefiting subsequent crops like maize. This excludes the USA, where the crop is mechanically harvested, the farmer will typically harvest by hand over two to four months, taking off between two and four leaves per plant as they ripen. A typical farmer in Uganda, with two to three hectares of land, will harvest about 15,000 plants of 22 leaves each. These can earn a good income from only a small part of the land. British American Tobacco helps by providing seeds, fertiliser and advice on planting, growing, harvesting and curing tobacco.
Cigarette Manufacture
Tobacco is the world's most widely cultivated non-food crop. The farmers who choose to grow it, many being in developing countries, because it is hardy, grows well in poorer soils and unpredictable weather, and they’re known for fetching stable prices. Farmers can earn good yields from very small plots of tobacco, enabling them to put tobacco earnings into growing other crops, such as food. The techniques used for growing quality tobacco also help to improve other crops.
Marketing
Their approach starts with understanding the different profiles of the consumers. BAT invest in gathering comprehensive insights into smokers’ preferences and buying behaviour, then invest in developments across the marketing mix that are relevant to consumers’ tastes, attitudes, pockets and purchasing patterns.
They aim to be spot-on with packaging, taste and product formats that consumers prefer, with quality that consumers are willing to pay more for and with availability of brands in the places where their consumers want to buy.
‘Markets with high profit margins but declining volumes and markets where profit margins are currently lower but
10 +11) Tobacco Growing
Tobacco thrives in poorer soils, providing farmers with a welcome alternative crop. In many cases, it provides a higher income than any other smallholder crop. It integrates well into environmentally friendly crop rotations, benefiting subsequent crops like maize. This excludes the USA, where the crop is mechanically harvested, the farmer will typically harvest by hand over two to four months, taking off between two and four leaves per plant as they ripen. A typical farmer in Uganda, with two to three hectares of land, will harvest about 15,000 plants of 22 leaves each. These can earn a good income from only a small part of the land. British American Tobacco helps by providing seeds, fertiliser and advice on planting, growing, harvesting and curing tobacco.
Cigarette Manufacture
Tobacco is the world's most widely cultivated non-food crop. The farmers who choose to grow it, many being in developing countries, because it is hardy, grows well in poorer soils and unpredictable weather, and they’re known for fetching stable prices. Farmers can earn good yields from very small plots of tobacco, enabling them to put tobacco earnings into growing other crops, such as food. The techniques used for growing quality tobacco also help to improve other crops.
Marketing
Their approach starts with understanding the different profiles of the consumers. BAT invest in gathering comprehensive insights into smokers’ preferences and buying behaviour, then invest in developments across the marketing mix that are relevant to consumers’ tastes, attitudes, pockets and purchasing patterns.
They aim to be spot-on with packaging, taste and product formats that consumers prefer, with quality that consumers are willing to pay more for and with availability of brands in the places where their consumers want to buy.
‘Markets with high profit margins but declining volumes and markets where profit margins are currently lower but