Using the illustration of loading a revolver with cigarettes shows people just how serious smoking can be. Smoking is taking your own life and also like loading a gun and killing someone that doesn’t even know you are killing them. It is just as bad as loading the gun with bullets. The only difference is that smoking takes longer to kill you and can harm others around you by second hand smoke.
Having listed the potential side effects on the ad helped make it more effective by showing people the logic of smoking cigarettes. Showing smokers just what they are setting themselves up for; wrinkled skin, rise in blood pressure, lead to cancer, and reduce stamina are just a few things smokers could encounter. This shows all smokers no matter of their age what could happen to them if they choose to start smoking. The ad also tells the viewer that smoking is very addictive.
The CDC is one of the largest most creditable anti-smoking campaigns although; there are many smoking awareness campaigns out there today. They are all working at the common goal with is informing people not to smoke. By giving very critical reasons against smoking hoping to reach people before it’s too late. Smoking awareness campaigns using these strong visual ads are appealing to all groups that are thinking of starting to smoke. Giving people all the facts about smoking and making them aware of what it could cause and do to you and