The Real Cost Commercial Analysis
Rhetorical Analysis of The Real Cost Commercial “Your Skin” How far would you go to purchase a pack of cigarettes? The Real Cost Commercial starts off with a scene of an outside night time sight of a gas station. A teenage girl that appears to be young goes into the gas station and ask for a pack of cigarettes. She hands the worker a five-dollar bill and her photo ID, the worker informs the young girl that she does not have enough money to buy the cigarettes. The young teenage girl looks around frantically and quietly while shock and starts scratching at her cheek. While scratching at her cheek the skin begins to lift and she pulls it off and hands it to the worker; then the worker gives her the pack of cigarettes. “The Real Cost” commercial
…show more content…
The goal of this commercial was to make the audience fear the use of tobacco. The FDA wanted the audience to feel horrified and disgusted by the skin peeling off the teens face. Research shows that “FDA hired an independent research firm to assess the impact of “The Real Cost” on tobacco-related attitudes, beliefs and behaviors among youth who are open to smoking or already experimenting with cigarettes, and the results are impressive” (U.S Food and Drug Administration, 2014). This means that The Real Cost commercial was able to have a decrease of tobacco use among young teens. It also resulted in about a 30 percent decrease in young tobacco users. The message of this commercial was about their appearance and what can happen such as wrinkles, tooth loss, gum disease, etc. The Real Cost commercial represented pathos by exampling to young teens the consequences of tobacco use, and the appeal of the use of …show more content…
The commercial presented ethos by who it was made by, the FDA is trying to give reliable information and protect people. Pathos was represented in this commercial by making the young audience fear the use of tobacco and to feel disgusted by it. The FDA displayed logos to the audience by telling them smoking can cost you many more things then just your money and explaining some of the harmful effects smoking can cause. Kairos is also represented as “right, place right time” because it can help save lives. What would you do for a pack of
The goal of this commercial was to make the audience fear the use of tobacco. The FDA wanted the audience to feel horrified and disgusted by the skin peeling off the teens face. Research shows that “FDA hired an independent research firm to assess the impact of “The Real Cost” on tobacco-related attitudes, beliefs and behaviors among youth who are open to smoking or already experimenting with cigarettes, and the results are impressive” (U.S Food and Drug Administration, 2014). This means that The Real Cost commercial was able to have a decrease of tobacco use among young teens. It also resulted in about a 30 percent decrease in young tobacco users. The message of this commercial was about their appearance and what can happen such as wrinkles, tooth loss, gum disease, etc. The Real Cost commercial represented pathos by exampling to young teens the consequences of tobacco use, and the appeal of the use of …show more content…
The commercial presented ethos by who it was made by, the FDA is trying to give reliable information and protect people. Pathos was represented in this commercial by making the young audience fear the use of tobacco and to feel disgusted by it. The FDA displayed logos to the audience by telling them smoking can cost you many more things then just your money and explaining some of the harmful effects smoking can cause. Kairos is also represented as “right, place right time” because it can help save lives. What would you do for a pack of