business analytics
INDEX
NO
CONTENTS
PAGE NO
1
INTRODUCTION
2
2
SLIGHT INSIGHT ABOUT SUV
3
3
THE SAGA OF JEEP
4
4
THE PARENT COMPANY
6
5
SERGIO MARCHIONNE
7
6
SNEAK PEEK INTO JEEP MODELS
9
7
CORPORATE SOCIAL RESPONSIBILITY
10
8
WHAT MAKES JEEP THE DRIVERS CHOICE
11
9
PEOPLE WHO ENDORSE JEEP
13
10
PROOF OF JEEP'S EXCELLENCY
14
11
HISTORY OF JEEP'S LOGO
15
12
LOGOS OVER THE YEARS
15
13
MAERKETING MANTRA OF JEEP
16
14
COUNTRIES THAT DRIVE JEEP
17
16
CONCLUSION
18
17
REFERENCE
19
INTRODUCTION
A brand is the identity of a specific product, service, or business. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity - in effect the personality of a product, company or service.
A strong car brand can create significant value in the automotive industry. It’s no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda.
Like the Viagra ads of today and as the Coca Cola ads did way back in those days, Jeep is appealing to the deepest, most powerful drivers of the world.
SLIGHT INSIGHT ABOUT SUV
SUV is the widely used and known acronym for Sport Utility Vehicle. At first conception, an SUV was a vehicle that combined the towing capacity of a full-size truck with the passenger and storage capacity of a minivan. However, as consumer demands have changed, so has the vehicle. Many manufacturers now focus on fuel-efficiency and driving and riding comfort, rather than towing capacity.
Typical features of an SUV include seating for five to seven, high seating and road positioning, roomy interior, non-dedicated trunk space, high engine capacity and 4 wheel drive capability. Though it was originally designed to be an off-road vehicle for sporting purposes, its popularity has spawned several different breeds,
NO
CONTENTS
PAGE NO
1
INTRODUCTION
2
2
SLIGHT INSIGHT ABOUT SUV
3
3
THE SAGA OF JEEP
4
4
THE PARENT COMPANY
6
5
SERGIO MARCHIONNE
7
6
SNEAK PEEK INTO JEEP MODELS
9
7
CORPORATE SOCIAL RESPONSIBILITY
10
8
WHAT MAKES JEEP THE DRIVERS CHOICE
11
9
PEOPLE WHO ENDORSE JEEP
13
10
PROOF OF JEEP'S EXCELLENCY
14
11
HISTORY OF JEEP'S LOGO
15
12
LOGOS OVER THE YEARS
15
13
MAERKETING MANTRA OF JEEP
16
14
COUNTRIES THAT DRIVE JEEP
17
16
CONCLUSION
18
17
REFERENCE
19
INTRODUCTION
A brand is the identity of a specific product, service, or business. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity - in effect the personality of a product, company or service.
A strong car brand can create significant value in the automotive industry. It’s no surprise that most auto manufacturers make brand positioning and development a key item on their marketing agenda.
Like the Viagra ads of today and as the Coca Cola ads did way back in those days, Jeep is appealing to the deepest, most powerful drivers of the world.
SLIGHT INSIGHT ABOUT SUV
SUV is the widely used and known acronym for Sport Utility Vehicle. At first conception, an SUV was a vehicle that combined the towing capacity of a full-size truck with the passenger and storage capacity of a minivan. However, as consumer demands have changed, so has the vehicle. Many manufacturers now focus on fuel-efficiency and driving and riding comfort, rather than towing capacity.
Typical features of an SUV include seating for five to seven, high seating and road positioning, roomy interior, non-dedicated trunk space, high engine capacity and 4 wheel drive capability. Though it was originally designed to be an off-road vehicle for sporting purposes, its popularity has spawned several different breeds,