Case Analysis of Harrah's Entertainment
Statement of the Problem:
A. Main Problem:
Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it?
B. Sub-Problem:
How much do these marketing efforts have contributed to Harrah’s overall performance?
IV. Objectives:
1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements to get ahead always with the competition and earn yearly growth.
V. Analysis of Facts (reporters analysis in blue print):
• Gambling became lucrative in Nevada in 1930’s during the construction of the Hoover Dam. It took off big time when Benjamin Siegel, a known gangster, left gambling investments in California because of strict laws, and opened a luxury Carribean-style hotel and casino called the Flamingo in Las Vegas. Gamblers from other states visited it in droves when they began offering inexpensive hotel rooms, food free drinks and offered well known entertainers such as Frank Sinatra and Elvis Presley for concerts. • In 1978 casinos opened in Atlantic City, states of Colorado, Louisiana and South Dakota. In 1980 casino resorts became more popular for guests and businesses alike that has changed and increased the size of the market going beyond the regular gamblers. • Stephen Wynn changed the face of Las Vegas almost single-handedly when he introduced casino resorts with sea world and wild animal themes, as well as Disney like attractions such as the artificial erupting volcano. It became the new standard for casino resorts. Others such as Luxor built a glass version of the Great Pyramid with copies of Egyptian monuments and statutes of pharaohs. This was again intended to increase the market to include tourists who are looking for entertainment and might become gamers. • In a study made by the Las Vegas Convention and
A. Main Problem:
Do these marketing results for Harrah Entertainment just a one-shot event or could they be achieved on a yearly basis even if the competition is copying it?
B. Sub-Problem:
How much do these marketing efforts have contributed to Harrah’s overall performance?
IV. Objectives:
1. To be able confirm if the current marketing efforts is not just a one-shot deal. 2. To come up with marketing enhancements to get ahead always with the competition and earn yearly growth.
V. Analysis of Facts (reporters analysis in blue print):
• Gambling became lucrative in Nevada in 1930’s during the construction of the Hoover Dam. It took off big time when Benjamin Siegel, a known gangster, left gambling investments in California because of strict laws, and opened a luxury Carribean-style hotel and casino called the Flamingo in Las Vegas. Gamblers from other states visited it in droves when they began offering inexpensive hotel rooms, food free drinks and offered well known entertainers such as Frank Sinatra and Elvis Presley for concerts. • In 1978 casinos opened in Atlantic City, states of Colorado, Louisiana and South Dakota. In 1980 casino resorts became more popular for guests and businesses alike that has changed and increased the size of the market going beyond the regular gamblers. • Stephen Wynn changed the face of Las Vegas almost single-handedly when he introduced casino resorts with sea world and wild animal themes, as well as Disney like attractions such as the artificial erupting volcano. It became the new standard for casino resorts. Others such as Luxor built a glass version of the Great Pyramid with copies of Egyptian monuments and statutes of pharaohs. This was again intended to increase the market to include tourists who are looking for entertainment and might become gamers. • In a study made by the Las Vegas Convention and