On February 16, 1959, Castro was sworn in as Prime Minister of Cuba, and accepted the position on the condition that the Prime Minister’s powers be increased. Between 15 and 26 April Castro visited the U.S. with a delegation of representatives, hired a public relations firm for a charm offensive and presented himself as a "man of the people". U.S. President Dwight D. Eisenhower avoided meeting Castro, but was instead met by Vice President Richard Nixon, a man Castro instantly disliked. Proceeding to Canada, Trinidad, Brazil, Uruguay and Argentina, Castro attended an economic conference in Buenos Aires, unsuccessfully proposing a $30 billion U.S.-funded "Marshall Plan" for Latin America.
After appointing himself president of the National Institute of Agrarian Reform (Instituto Nacional de Reforma Agraria - INRA), on 17 May 1959, Castro signed into law the First Agrarian Reform, limiting landholdings to 993 acres (4.02 km2) per owner and forbid further foreign land-ownership. Large land-holdings were broken up and redistributed; an estimated 200,000 peasants received title deeds. To Castro, this was an important step, that broke the control of the landowning class over Cuba’s agriculture; popular among the working class, it alienated many middle-class supporters. Castro appointed himself president of the National Tourist Industry, introducing unsuccessful measures to encourage African-American tourists to visit, advertising it as a tropical paradise free of racial discrimination. Changes to state wages were implemented; judges and politicians had their pay reduced while low-level civil servants saw theirs raised. In March 1959, Castro ordered rents for those who paid less than $100 a month halved, with measures implemented to increase the Cuban people’s purchasing powers; productivity decreased and the country’s financial reserves were drained within two years.
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