Communication Studies

Communication Studies
Study Sheet
Module 1: Gathering and processing
Q: What is Communication?
A: The process that involves the transfer of information, whether it be facts, wishes, etc. from the sender, through a channel or medium to the receiver in the most effective way possible in order to achieve feedback.
Q: What are the elements of Communication?
A: Communicator Message Receiver Encode Feedback Decode
Q: What is a Medium?
A: A large groups of ways within which communication can be classed (written, oral, visual, non-verbal)
Q: What is a Channel?
A: The physical means by which a message is conveyed (telephone, internet, radio)
Q: What is a Sender?
A: The person that encodes the message and sends it through the most appropriate channel/medium to the receiver, whom will then provide feedback.
Q: What is the communication process?
A: 1) Conceptualization 2) Encode message 3) Select appropriate channel 4) Decode and interpretation 5) Give feedback
Q: What is a message?
A: A unit of information that is sent via a channel in order to express feelings, ideas, opinions and views. (It can be overt/ covert)
Q: What is conceptualisation?
A: When the message is thought out before it is encoded then later in a form to send through a channel to the receiver.
Q: What are the functions of a message?
To warn
To advise
To inform
To persuade
To express opinions and views
To amuse
Q: What is the receiver?
A: The person that decodes a message sent by the sender and provides feedback.
Q: What are parts of a message?
A: D.K. Berlo describes the message in 3 parts:
The code
The content
The treatment
Q: What does D.K. Berlo note?
A: That our